The Power of
Video Marketing

Bring your brand to lifeDrive Engagement and Conversions
with our [Video Marketing Services]

Video Marketing is everywhere. It’s no longer just a trend; it’s an essential part of any digital marketing strategy. 

Our video marketing services are designed to help you use the power of video to achieve your business goals, engage your audience and drive conversions.

  • Videos generate more engagement on social media than any other content type.
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
  • Approximately 85% of businesses use video as a marketing tool.
  • 92% of marketers say video gives them a good return on their investment.

What To Expect From Our [Video Marketing Agency]

Elevate Your Brand with Video: From Production to Promotion, Our Digital Marketing Agency Delivers Results.

Video Production

We create high-quality videos that showcase your brand, products or services. This may include everything from scripting and storyboarding to filming and editing; ultimately to achieve your Video Marketing goals.

Video Editing

We take the raw footage and turn it into a polished final product i.e. we select the best shots, cut and arrange them in a way that tells a story. We add special effects, music and sound to enhance the quality and visual appeal of your final video.

Video Promotion

We promote your videos through various channels such as social media, email marketing and video advertising. By optimising your videos for maximum exposure and engagement, you will reach a wider audience and drive more traffic to your website.

Video Analytics

We track and analyse the performance of your videos. By monitoring key metrics such as views, engagement and conversions, we optimise your Video Marketing strategy and achieve better results.

Our [Sample] Video Projects

Our [Clients]

7 Great Ways [Video Marketing]
Will Help Your Brand Shine

Step[01]

Increased Engagement

Videos are more engaging than text or images, and they can help keep your audience's attention for longer periods. By creating compelling videos that showcase your brand and message, you can increase engagement with your target audience and keep them interested in your products or services.

Step[02]

Improved SEO

Videos can help improve your search engine rankings by increasing the time visitors spend on your website. This can lead to higher click-through rates and ultimately more conversions. Additionally, search engines like Google and YouTube prioritise video content in their search results, which can help you reach a wider audience.

Step[03]

Higher Conversion Rates

Users overwhelmingly prefer videos to text, audio or static imagery. Videos can help boost conversion rates by providing a more interactive and engaging experience for your customers. By showcasing your products or services in action, you can demonstrate their value and encourage viewers to take action.

Step[04]

Better Brand Awareness

Videos can help build brand awareness and recognition by showcasing your unique value proposition and highlighting your key messages. By creating high-quality videos that resonate with your target audience, you can establish your brand as a thought leader and authority in your industry.

Step[05]

Increased Social Shares

Video content that is compelling, informative and entertaining will inspire your social media followers to share your brand message. As a result, this can really help expand your social media reach, drive engagement - ultimately raising brand awareness.

Step[06]

Versatile Content

Videos can be used in many ways, such as product demonstrations, how-to guides, and testimonials which makes them a versatile tool for your digital marketing strategy. Versatile video content can also be repurposed across multiple platforms such as social media, email marketing or on your website. This maximises the impact and value of your video asset.

Step[07]

Measurable Results

Video performance can be accurately measured and tracked, enabling you to gauge the impact of your Video Marketing campaigns. This allows you to fine-tune your strategy for the best possible outcomes.

Benefits Of Outsourcing Your Video Marketing To [ePresence]

Access to Expertise & Experience

Our Video Marketing team has the knowledge and expertise needed to create quality videos that engage audiences. Benefit from our background, experience and resources, without having to commit time and money into building an in-house team.

Cost-Effective Solutions

Our Video Marketing solutions are designed to be scalable, which means we can adapt to your changing needs and budget. Whether you need a single video or a comprehensive Video Marketing strategy, we can adjust our services to fit your needs and budget.

Time-Saving & Efficient

High-quality videos and reels can be both time-consuming and expensive to create…and sustain. Outsourcing your Video Marketing to us allows you to concentrate on your primary business activities. Our team will handle your video marketing, freeing you up to focus on other important areas of your business.

epresence logo

TestimonialsWhat Our [Clients] Say

Frequently [Asked] Questions

Video marketing is the use of video content to promote or inform audiences about your brand, products or services. Brands can use video across a variety of digital channels and formats e.g. on their website, on social media, programmatic advertising, and more.

Our minds are naturally built to process visual information. Researchers have determined that the human brain processes visuals 60,000 times faster than text. So, not only does video content connect with your audience at a deeper level, but also does it far faster than text.

If you want to create effective video content, you should try to be relatable to your audience. Video content that resonates with the audience and gives people an idea about what your company is all about, is a lot more effective. 

Statistics say that viewers have a definitive preference when it comes to video length and that lies between the 3 to 6-minute range. The 3-minute mark is where most user engagement is seen.

According to Adage, the average consumer’s attention span is 8.25 seconds. If you’re making videos for your company, you’ll want to catch the viewer’s attention with an intriguing introduction.

  • Failure to identify your target audience accurately and personalise your video material to their requirements and tastes.
  • Making videos that are too long, uninteresting or do not have a clear message or call to action.
  • Failure to optimise your video material for search engines or social media platforms might diminish its visibility and reach.
  • Ignoring the significance of video quality, sound, and lighting which can have a detrimental impact on your viewer’s experience.
  • Failure to track and measure the performance of your video content, making it impossible to assess its effectiveness and make educated decisions regarding your Video Marketing plan.

This depends on your business goals, your target audience and industry. Some common types of video content that have been shown to be effective are:

  • Product demos and tutorials: These videos showcase your product or service in action, highlighting its features and benefits, and helping your audience better understand how to use it.
  • Explainer videos: These videos provide an overview of a complex concept or topic, using visuals and storytelling to make it easier for your audience to understand.
  • Customer testimonials: These videos feature satisfied customers sharing their positive experiences with your product or service, helping to build trust and credibility with your audience.
  • Brand stories: These videos share the history, mission, and values of your brand, helping to build a deeper connection with your audience and differentiate yourself from competitors.
  • Behind-the-scenes footage: These videos offer a glimpse into the inner workings of your business, showing your audience what goes on behind the scenes and humanizing your brand.

At ePresence Digital Marketing, we can help you create a Video Marketing strategy that uses the right types of video content to achieve your objectives and drive business success.

Creative Digital Marketing CampaignsePresence
Digital Marketing Agency Cork

Who We Are

ePresence is a results-driven  Digital Marketing Agency with local offices in  Cork, Wexford and Tralee, Co Kerry.

We partner with you to understand your business needs and to develop solutions that will deliver results.

As the need for businesses to have an effective online presence has grown, we have evolved.

We now develop and execute results-oriented digital marketing strategies. These strategies are custom-tailored to new technologies, the changing needs of our customers, and the evolving behaviors of consumers.

ePresence Digital Marketing Agency in Cork, team members