Social media has made a powerful impact on digital marketing in the last year, and it offers a lot of promise to businesses who are willing to dive in and use it to their advantage. In order to get the full benefit of social media marketing, you must put in consistent effort. Use these tips for social media marketing.
- Make your social media voice simple and authentic. There is a lot of background noise happening online. You will reach your audience best by providing a real, authentic voice in the midst of that noise. Use your own personal style, and be true to yourself and your business. Customers are more likely to engage with a relatable human presence than a manufactured online label. Sometimes this means using a casual voice rather than a more formal script. You want your customers to find you approachable. This can really be what sets you apart from the competition.
- Pay attention to how much time your social media presence is requiring. Social media marketing is valuable, but it can be time-consuming. In order to maximize benefit, you may want to limit the number of outlets that you use or outsource the management of your social media marketing to an online marketing firm. It is not always in your best interest to use every single social media platform on the web. Decide which platform will best reach your target audience, and concentrate your efforts there.
- Focus your efforts when you engage in social media marketing. Again, there is a ton of background noise online. Rather than engaging in useless chatter online, focus your efforts. You need to identify your target customer, just like you would in any other marketing campaign. Direct your social media marketing campaign to your average user, and make your profile effective.
- Engage your audience. When you are dealing with an online audience, you are interacting with a group whose attention span is limited. Brief posts and blogs are a quick, effective way to reach your audience. Focus not on keeping their attention for a long period of time; instead, focus on getting their attention frequently with short bits of information.
- Prepare marketing plan. Integrate your social media marketing plan with the whole of your business marketing plan. One way to do so is to link your social media with a monthly online newsletter.
- Be visual. Marketing as a whole is quickly becoming more and more visual. Use graphics and photos in your social media marketing strategy, and embed text and your business information to garner attention and make contacts.
- Follow up on your efforts. You need to know whether all of the effort that you are putting into social media marketing are worthwhile. You should periodically review your plan and decide what is working for you and what is not working for you. You may find that certain social media platforms yield better results, while others are not necessarily worth the effort.
If your business could stand to benefit from social media marketing, contact Epresence Online Marketing. We will work with your business to develop a customized social media marketing plan that serves you and your customers well.
We provide a variety of services in addition to social media marketing, including web sites, search engine optimization, email marketing, content marketing, and more. To find out more about which options are best for your business, contact Epresence Online Marketing.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.