Slow loading pages are frustrating. Worse still they can increase visitor bounce rates and result in a loss of revenue. That’s not good. In fact, according to analytics company KISSmetrics, a delay in page response of just one second can reduce conversion rates by 7%. Figures collected by W3Techs show WordPress powers 22.6% of websites and scores an easy win over the second most popular content management system—Joomla (8.2% of sites)—so without further ado let’s look at a few ways to speed up WordPress sites and create a better user experience.
5 Tips to Speed Up WordPress Sites
- Compress Images: Image files are big, and the larger they are the slower they load; so compressing images can make a big difference to page load speeds. Consider installing Smush.it, or try compressing files individually by using an online image optimization service such as imageoptimizer.net.
- Check the Social Sharing Plugin: Many social sharing plugins hog resources and slow sites down by trying to load too many icons. If you don’t use it already consider installing WPSocialite instead of your existing plugin.
- Optimize the MySQL Database Tables: Optimizing the database on a regular basis is an extremely effective way to speed up WordPress sites. The WP-DB Manager plugin can do it automatically, but learning how to back up MySQL databases manually can be a better option because using less plugins can mean more speed.
- Remove non-essential plugins: WordPress users are spoilt for choice when it comes to plugins, but too much of a good thing can be a bad thing as far as page loading speed goes so cutting the chaff and removing the unnecessary ones can make a huge difference to site performance.
Gillian Brennan is a Certified Internet Marketing Specialist and has been very successful in creating and maintaining strong relationships with her clients.
With a Computing background from Cork Institute of Technology, Gillian has over 20 years experience in the IT sector.
Working in both Technology and Customer Service capacities, Gillian’s roles included IT Support, Network and Systems Engineering, Computer Retail Management and Training in companies such as Summit Tecnology Inc, BG Turnkey Ltd and Compu B Ltd.
Gillian’s technical ability in the IT area, along with a long history of customer service allow her to understand her clients’ needs and offer both practical and effective online solutions to fit their budget.