Much is being written on the benefits of using Social Media to promote your business but how exactly should you use Facebook to promote your business? The first thing to say is that there is no one answer that will suit all types of business. You need to promote the correct image of your business and attract the right type of audience, so you need to tailor your approach. There are, however, certain hard and fast rules when it comes to the subject of social media marketing. Let’s look at some of the key pointers for the ever-popular Facebook.
Your Business Image on Facebook
Social media is a conversation and brings with it a whole new level of customer interaction. It is OK to be provocative and spark discussion; invite feedback; share experiences – and so on. Use the page to highlight significant events and milestones on the company calendar – supported by high quality corporate images to add a little variety and credibility. Due to the fact that anyone can make a Facebook business page, you need to show that you are a real business and not a scam. Facebook presents a unique opportunity to connect with your audience – more so in fact than you could ever hope to achieve through your blog or websitealone.
If you’re in business for yourself, you’re more than likely to be keeping up-to-date with the latest trends and developments in your chosen field. You may even run regular webinars and talks, alongside consulting with clients and prospects on their business needs. You can channel all this valuable content into your Facebook page. Think about industry tips, insider knowledge or the latest trends in your industry. Your Facebook page is a dynamic environment that promotes discussion and interactivity. By passing on the benefit of your knowledge for free you’ll also be raising your profile. However, it is advisable that you keep track of the comments on your page to avoid spam and negative comments.
Keep Your Audience Engaged
Whether you choose to reward great ideas with discounts, or simply want to conduct a little market research, Facebook represents an invaluable platform from which to reach out. Keep your readership engaged by adopting a varied approach, and don’t be afraid to experiment. Judge how well you’re doing by the level of interaction occurring on the page itself. You can even run competitions on Facebook.
Broaden Your Horizons
Facebook is constantly evolving; it is no longer just about the wall. Create a great looking page for your business. There are a multitude of plug-ins and applications flooding the market on a weekly basis. From shopping tabs to hosted support pages, there is a treasure trove of useful material you can use to heighten the customer experience. Remember that one of your objectives should be to drive traffic to your site. Check out ‘Get Satisfaction’ and ‘Fan Appz’ to get started. However you choose to use Facebook, there is no doubting its value as a unique and dynamic internet marketing platform – don’t be afraid to experiment and, most importantly, listen to feedback. There are many more social media tools that have potential to attract and hold the attention of your target market!
Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL.
In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention