Voice Search SEO-Use Your Voice
Voice Search SEO is set to be the next big thing with the introduction of voice interfaces or digital personal assistants such as Google Home, Amazon Alexa and Apple Echo set to bring about a series of changes to the traditional SEO landscape.
Voice interfaces are becoming an ever more common feature in modern homes and people are using voice searches and features to search quickly and to share information via soundbytes.
So, bearing the future in mind-how can you make Voice Search SEO work for you?
Learn more in our 8 Step Guide.
1) Be fast
Speed is the main key factor in voice search results with page-speed having a major impact in voice search SEO. Voice search results load in 4.6 seconds which is 52% faster than your average page.
2) Be concise
Concise and short answers are favoured over lengthy ones on voice search with the average answer being just 29 words in length. This is worth keeping in mind when devising your Voice SEO strategy.
The best way to be effective with voice SEO is to talk to your Home or your Alexa in the same way that your user would and provide a clear but thorough answer. Put yourself in the user’s shoes and think through their user journey from the start and don’t be afraid to test it out. Play around with writing and voice search and differentiate between the two.
3) Be active on social platforms
Content with high levels of social engagement performs well on voice search with content with over 1199 shares on Facebook and 44 on Twitter featuring more predominantly in search.
These share numbers are quite high but Google clearly states that they do not use social signals in their strategy which shows it’s a coincidence but it’s still an effective way of getting shown on voice search so be mindful of your social media.
4) Use Https
Https websites outrank Http on Voice Search. According to Backlinko, 70.4% of voice search URLs are Https, so it’s something to consider for the future.
5) Remember Your Elocution
Use clear and understandable language in your voice search. When simple language is used, Google can easily understand which leads to a higher page ranking. According to Backlinko voice search results are written at a 9th grade level, so the wording is incredibly simplistic, basic and user-friendly.
6) Use FAQs
FAQs are one of the best ways to utilise voice search’s SEO facility.
Think logically about what questions your company is frequently asked and give a thorough and comprehensive answer to each. Remember to give the right information but keep it short and sweet.
7) Tailor Your Snippets
You’re increasing your chance of being featured in voice search if your snippet is a featured one.
Take care to tailor your snippets or description of what the page is about for good ranking. Backlinko state that 40.7% of voice searches come from featured snippets which is staggeringly high. Use this to your advantage.
8) Be an Authority
Like any form of SEO, voice search gives precedence to high ranking sites, so be an authority in your industry. Industry experts have engaging and informative content that fulfils users’ needs.
Essentially, companies should be thinking about being the solution to their problem. Rankings of .70 on Ahrefs make for better voice search pages.