Reviews, Forums, Social Media… They all play a part in what is found on the Internet. So who is saying what about you and your business?
The Importance of Your Online Reputation
Word of mouth has been in the past the most effective way of damaging a business. But this was very limited and not very fast. However, word of mouth includes chat forums and Review websites, Blogs, Video and so much more. It’s a fact that a viral campaign (good or bad) can spread worldwide, very quickly. Forums can be viewed and interacted with from all over the world. This means your online reputation can be damaged by anyone in any country. Consumers can now share their grievances online, and many people will add their issues if they feel they have a story to tell in order to pass that story along to others. If your name begins to appear on review sites like them, these pages may start to appear high in the search results pages. The end result is that if a potential customer searches using your business name or personal name then they could be seeing negative reviews and not your internet marketing message.
Discover Your Online Reputation
It is sensible to first discover whether there are any negative results already in place that you need to counteract. Start by Googling your name or the name of your company. Any aliases, trading names and abbreviations that you also used should be searched. Also, search for your names using quotation marks and without them to get a broader but more accurate picture.
Monitor Your Online Reputation
It is important to remember that the situation can change overnight. Set up Google Alerts so that you receive an email whenever your name or the name of your company is mentioned in blogs, article directories, and other websites. You can also create RSS feeds with sites like Technorati and other major news sites too. Monitor your own websites, blogs, and forums because these are likely to be the first place that most people will look to post their concerns. Talk to us to learn more about how you can improve your online reputation and leverage the integral relationship between your business and your customers.
John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management.
Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology.
John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago.
Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC.
John combines his technology know-how, management experience and customer focus to help his clients achieve online success.