Improving the Search Results There are many ways that people search for information on the Internet. Some people will search for your business name by typing it directly into the browser bar and adding .com (or similar) on the end. Some will use search engines to search for your website and relevant reviews. Some use social networking sites or review sites that they use most commonly. This all adds up to one thing: most people use search engines to search for information.
By using a search engine optimisation (SEO) campaign you can perhaps dominate the search results with your website, blog, and social network pages (like Facebook, Twitter etc). So when anybody searches for your company name, you have more likely controlled the results that they see.
Managing Your Reputation Online
Managing an online reputation could become a full time job but should be considered a part of your internet marketingstrategy. There is great value in using the Internet as a research tool and this is a trend that is still growing. You need to have a website of your own and if you don’t already manage your reputation online then you should start. A good online reputation can assist in developing new relationships and generate new leads.
However, a poor online reputation could lose you money and the longer you leave it, the more difficult it becomes to control and recover. When someone is looking at a product online and they can’t touch or see it they trust peoples reviews more then your description. That is why a good reputation is critical. Visit our site to check out how your business can stay up-to-speed with today’s digital media technologies.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.