When it comes to running a business, having a great online presence has never been more important. Whether you need to recruit new customers, or make your website experience smooth and reassuring for existing clients, the internet has become a fundamental part of how a modern business operates. But building a website presents a huge number of choices. Bespoke sites built to order by developers are a fantastic, but very expensive option. Increasingly, website builder platforms are preferable, but with a bewildering number to choose from, it can be hard to know which service to use.
Shopify is a great choice for an ecommerce website. It provides a single cohesive platform with all the point of sale features needed to start, run or grow your business. Since the company was founded more than a decade ago, over 1,700,000 businesses in 175 countries around the world have made over $200 billion USD in sales using Shopify. A success story on that scale proves that Shopify is the perfect choice for many looking to build a business website; but why do we think Shopify is a fantastic choice for your ecommerce needs?
- Secure and reliable
When operating an online company, you do not want to spend your time worrying about websites crashing or, worse, become the victim of cyber crime. So one of the first things you should search for in a website builder is reliability and strong security. Shopify excels at both. As a major website building platform, Shopify benefits from the very best upload times, and offers unlimited bandwidth. Shopify can handle 1 million page views per minute! It also boasts a security system you can trust, featuring PCI-DSS Level 1 compliance – a vital element for any online business.
- Flexible and scalable
Shopify works really well across a huge range of businesses. With fast loading times being an important factor in a website’s SEO, it is important to choose a website host that can handle your requirements. Shopify has lightening fast upload times, premium hosting, and a global server network, meaning it can smoothly manage a site with a large catalogue like Sola Boutique – but is still suitable for a more compact site such as Mannings Emporium. And as your business grows, your Shopify site can easily grow with you – there is no need to worry about additional hosting costs or bandwidth problems. Websites can be updated with new products and content swiftly and easily, and you can use Shopify’s pre-built website themes to create a great looking site within minutes.
- Excellent marketing resources and SEO support
Shopify sites have been developed with SEO in mind, so the code behind your site will not let you down when it comes to attracting new customers. Additionally, as you build your site you can add and update meta tags, titles and alt tags, in order to improve your SEO. Shopify also automatically generates a site map that you can submit to Google, to ensure it can index every page of your online space, thus improving your SEO further.
As well as SEO support, Shopify offers an excellent range of pre-built website templates, ensuring your site will look great straight away, and making it easy to market your product to new customers. Your company branding can easily be applied throughout in order to personalise your online presence. Shopify also offers its users built in tools for creating marketing campaigns, including specific audience targeting and automation. As well as paid ads, you can also promote your site through organic SEO, or advertise e-coupons and exclusive discount codes. Marketing tools for use within your website are also a strong Shopify feature; for instance, it’s easy to invite site visitors to join your mailing list using a pop up email sign up form, a feature that has been used to great effect by both our clients Sola Boutique and Macbees.
- Multi channel selling options
Shopify enables online merchants to sell easily across multiple channels. This feature is demonstrated well on The Mannings Emporium website which shows how social media is integrated, with options to share on Facebook, tweet on Twitter, or pin on Pinterest. Shopify makes managing multiple sales channels from one place easy, giving you detailed analytics to help you maximise your reach. The Shopify dashboard integrates all the platforms you use, meaning you can easily keep track of stock, inventory, orders and customer management.
- Unify in-store and online sales with Shopify POS
This is extremely useful for any business balancing online selling with in person sales in their shops. Advance inventory features include generating purchase orders and transferring stock based on inventory forecasts and performance. Unified analytics mean you can easily spot trends across both your online and in-person sales and adapt your business accordingly.
- Large app store
The Shopify app store features more than 2500, and the world’s best developers are constantly working on more. This gives you huge potential to endlessly customise your website. From subscription services to upselling, customer service to inventory management, there will be an app integration for your site that can help.
- Ease of use
The Shopify dashboard gives merchants all the information they might need at their fingertips, with no need for specialist I.T. knowledge. Websites can be updated, with sections, images and text all easily edited, and no need for an ability to code. Instead, the Shopify CMS (Content Management System) is so powerful it allows simple website editing at the click of a button.
Shopify has an appealing pricing structure, as you can be extremely flexible with your account. You can try Shopify for free for the first 14 days, and you can change your plan or cancel at anytime, providing you pay per month and not annually. The basic Shopify plan starts at $29 per month, but you can set up your store first and choose the plan which suits you once you are up and running – meaning you never need to spend more on features you don’t use.
- Payment options
The Shopify platform integrates over 100 payment gateways, which gives your customers choice and control over how they pay. This can be seen in action on a site such as Killarney Celtic Jewelry. You can easily view the prices in different currencies, and when you come to checkout, it is simple to select the payment method that most suits you.
Next Steps | Contact ePresence
Here at ePresence we are experts in helping you create the online presence you need for success. We have developed websites for many businesses using Shopify, including Macbees, Sola Boutique, Mannings Emporium, and Killarney Celtic Jewelry among others and our development team are up to date with the latest trends in Shopify development including creating sites on Online Store 2.0.We can help you navigate the pitfalls of the online world and create a business website that will allow you to achieve your goals. If you are considering setting up business online with a Shopify website or updating your existing website, contact ePresence Digital Marketing to give your online presence the boost it deserves.
Phone: +353 (0)21 236 2901
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Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.