Enterprise Ireland Online Retail Scheme (Updated May 5th 2022) – up to €64,000 available


The Irish government announced that Enterprise Ireland are opening a NEW CALL under the Online Retail Scheme. Apply Now, closing date is 1st June 2022.

Get Funding To Grow Your Business

To continue our commitment to helping retail businesses navigate these unprecedented times, we’re partnering with more local Irish businesses for the Enterprise Ireland Online Retail Scheme.

We want to help you increase your online sales and re-energise your online marketing strategies for the year to come. Availing of the next round of funding from the Enterprise Ireland Online Retail Scheme could be the boost your business needs.

At ePresence, we have successfully partnered with clients on multiple Enterprise Ireland funding support schemes over the years. Helping them use the schemes to the best advantage for their business growth.

What’s On Offer?

The Enterprise Ireland COVID-19 Online Retail Scheme in 2020 and 2021 was a huge success. Therefore Enterprise Ireland has opened a new call for applications for the Online Retail Scheme starting from Thursday 5th of May 2022 with a closing date for applications of Wednesday 1st June at 12pm (noon). 

The purpose of this fund as stated by Enterprise Ireland is to help Irish-based retailers with a pre-existing online presence to:

  • respond to both domestic and international consumer demand for online shopping,
  • strengthen small retailers in finding and retaining customers with their existing infrastructure,
  • protect their physical operation by enabling growth through an online marketplace and new shopping avenues,
  • upskill and retain existing staff or/and create new e-commerce roles.

The Enterprise Ireland scheme offers to fund 80% of eligible activities for first time applicants and 50% for applicants who have previously been succesful. With the most significant grant available set at €64,000.

This scheme has already helped more than 500 Irish businesses with funding.

A Partner you Can Trust.

At ePresence, we were fortunate enough to be able to successfully partner with Irish retailers year-round. Helping businesses to review their websites and digital channels. Using the expertise of our teams, to help them improve sales. 

As a member of the Enterprise Ireland supplier panel, ePresence has successfully assisted clients with a number of different funding schemes. We’re always on the look out for ways to help our clients, supporting them with their funding applications is just one.

Get Ready Early!

We would urge anyone interested in applying for the grant to start the process of applying for the Enterprise Ireland Online Retail Scheme now.

60% of the evaluation criteria is based on the quality of the application and potential impact. So, your application must be perfect. We will work closely with you to prepare a powerful application for your business. We’ll also help you identify the best member of your team to act as the internal champion – a necessary step to help you succeed.

The last three rounds saw a considerable number of applications, with only half being successful. If you can, we urge you to start getting ready as early as possible.

Retail Scheme Criteria

The criteria for 2022 has been confirmed. Enterprise Ireland makes the scheme available to business that fit into these criteria, amongst others.

An Irish-owned retail enterprise:

  • With ten or more full-time employees on a full-time equivalent basis
  • With the potential to sustain or create jobs, generate growth in online transactions and with an ambition to internationalise their business in future.
  • With an existing online presence (e.g. website or social media)

If your business is a part product and part service-based, this does not rule you out. The same goes for companies that are partly B2B and part B2C. Get in touch for details on how you fit into the retails scheme criteria.

Previous applicants who were unsuccessful will be eligible to re-apply.

Click here for a full list of Who can Apply for the Online Retail Scheme.

Eligible Activities

The great thing about this scheme is the scope of projects you can use it for. Just one of the reasons we encourage you to apply.  Eligible activities include research, strategy development, and implementation.  These activities might consist of an SEO audit, A/B split testing, sales analysis, or strategic digital marketing planning. 

At ePresence, we match your business needs with our expertise.

Brand Research 

Research is one of the fundamental benefits of the scheme. We uncovered some exciting details in the first round of the retail scheme. Many of the businesses that approached us about the scheme had never had an opportunity to take stock of their marketing, without the budget and know-how there had been no chance to thoroughly analyse their marketing before. They knew it was essential to be online, but not how to measure how that helped improve sales. 

We helped these businesses to understand what was and wasn’t working for them. This included looking closely at their online activity. Looking at:

  • How they used social media
  • How customers experienced their website
  • What other channels they were using. 

We then worked closely with our clients and identified areas of potential. Overall, there was a lot of untapped potential for these businesses. Things that we could easily remedy for them. No doubt, things that we could easily remedy for you.

Strategy Development

Following the discoveries made in the research stage, we moved on to strategy development. Having a strategy written and planned out for the months ahead makes online marketing a whole lot easier for a business. 

A defined strategy makes it easier to optimise your online presence fully. Making sure you reach more people and with the right message and in a way that they engage with. The Enterprise Ireland Online Retail Scheme encourages businesses to use the funding this way. 


Of course, there is no point in having a great plan if you can’t implement it. SEO improvements, web improvements, even enhancement of behind the scenes systems, are all eligible under this scheme. All in all, Enterprise Ireland want to help you improve the customer experience to increase sales.

Let’s Work Together

At ePresence, we have more than a decade of experience assisting Irish retail businesses with their digital marketing and online presence. Our retail clients include Aran Sweater Market, Wonderbaba, The Edge Sports, Foot Solutions, O’Crualaoi Butchers, Party World, Fota Wildlife Park, Killarney Celtic Jewellery and many more. 

Our teams in Cork and Tralee are experts in digital marketing. The ideal people to have on your team for improving search engine optimisation, developing strategies, improving the customer experience, and so much more.

To ensure that your business benefits from the Enterprise Ireland scheme, make sure to partner with ePresence.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on info@epresence.ie.

About Author

John Brennan

John Brennan

John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management. Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology. John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago. Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC. John combines his technology know-how, management experience and customer focus to help his clients achieve online success.

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