Digital Advertising (PPC) Services

When you want to improve your digital marketing outcomes immediately, and to make the most of a highly effective method that works alongside your existing marketing campaigns, pay per click advertising is the best tool available to you. There are many different types of paid-for advertising, and working with a professional digital marketing agency will enable us to select the best and most relevant options for your business, so that you can be sure you are investing in the right places.

What is PPC?

Pay Per Click marketing is online advertising that enables you to promote your business in relevant spaces on search engines, social media and other websites, paying a fee each time someone clicks through an advert to your website. Unlike creating content to boost your SEO organically, PPC allows you to ‘buy’ website traffic. The most popular PPC tool available at the moment is Google Ads, delivering more clicks and conversions than many other forms of advertising.

business growth

Challenge

Digital advertising that relies on keywords and content is a great way to increase your SEO, but improving your rankings organically, via your content, is time consuming and may not yield results for weeks or even months. This is a useful strategy in the long run but is not likely to have an immediate effect on your business outcomes. PPC has the potential to make a difference much more quickly, and this is the time to talk to us about making the most of it.

Solution

Pay Per Click marketing is a specialised and effective form of advertising, and working with the experts can make a huge difference to your business. We can take your PPC advertising from the conceptual stage right through to the development of campaigns that we continually update and manage for you. This enables us to make the most of your investment in PPC marketing, optimizing your results. Our aim is to work in partnership with your business so that we can build on our knowledge and understanding of your KPIs, ethos, and mission. We appreciate that every business is unique, and your PPC strategy should reflect this. Your PPC strategy will include:

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TESTIMONIALS

We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Trabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months.  During this time their team in particular Gillian have been a fantastic help and support.  They have clearly understood our goals and are focused on achieving the best  results from each campaign that we have run and plan to run in the future.  They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Excelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.

Contact Us

Here at ePresence, we are experienced in PPC marketing and we can help your business to enjoy all the benefits this brings. Call us today to find out more about transforming your business with PPC.

PPC FAQ’s

PPC advertising refers to ‘Pay Per Click’ a form of advertising used in digital marketing campaigns. PPC advertising allows businesses to promote products and services in a targeted and efficient manner.

Unlike creating content to boost your SEO organically, PPC allows you to ‘buy’ website traffic. You can use PPC advertising for advertising on search engines, social media and other third party websites.

The cost of PPC advertising is dependent on the number of times people click on your ad. You are only charged when the ad is clicked on.

The most popular PPC tool currently available is Google Ads. This particular tool is popular for its proven ability to deliver more clicks and conversions than many other advertising tools.

PPC Ad Spend refers to how much you decide to spend on a campaign. Ad spend is set as a monthly budget and reviewed based on your goals.

PPC Management Cost refers to the rate you pay someone to manage your PPC campaigns. The rate typically includes:

  • A PPC advertising strategy.
  • Budget management to ensure that your ad spend is being maximised.

You decide the cost of a PPC ad campaign with your digital marketing team’s guidance. We will design a PPC strategy based on your budget, goals and target audience. This budget can be increased and decreased at any time—a valuable benefit for seasonal businesses.

We recommend that for local campaigns a spend of at least €250 (excl. vat) per month. For national and international campaigns, we recommend spending more. Our digital experts can advise you on the level of ad spend needed to achieve your marketing goals.

PPC ads offer businesses several advantages, the main one being flexibility. Other advantages include:

  • PPC campaigns have a custom budget that can be set and changed at any time.
  • You can target people searching for relevant keywords to your business.
  • You can target specific audiences based on location, age, gender & interests
  • PPC supports other activities such as SEO
  • PPC can be tailored to achieve different goals, from brand awareness to driving sales online or traffic to a physical store.

Contact Us

Here at ePresence, we are experienced in PPC marketing and we can help your business to enjoy all the benefits this brings. Call us today to find out more about transforming your business with PPC.