Helping you grow your business through Marketing Online
As a business owner or manager, you are constantly looking for ways to improve and grow your business. In recent times if and how you use the internet as a business tool has become an increasingly important part of any business decision. The ever increasing internet usage by your customers and constantly growing tools available through the internet, have made marketing online a critical part of any business plan.
Marketing online, when properly executed, provides significant opportunities in areas such as
- Qualified Lead Generation
- Improved Customer Service
- Brand building
- Operational Efficiency and
- Market Intelligence
An Internet presence is worthless unless people– your customers–can find it. The core principle of an Internet Marketing System is to build targeted traffic and that’s a critical component of any Internet solution. Fortunately, the Internet offers many affordable ways to increase your online visibility.
We specialise in delivering business advantage through the internet, the tools we will use to drive your internet presence are:
- An Effective Website – Developing and/or modifying your website to make it easy for site visitors to find the information they need and to convert to the next level of the sales cycle.
- Paid Search Marketing – Setting up and managing paid advertising campaigns on the internet to get you the best value for money.
- Search Engine Marketing – Website Optimisation to get high website ranking for selected keywords that will drive qualified traffic to your website.
- Social Media Marketing – Identifying the most appropriate social media channels (Linkedin, Facebook, Youtube, etc.) for your business and developing strategies to take maximum advantage of these.
- Email Marketing – Using “Opt-In” e-mail marketing to maintain contact with existing customers and prospects.
- Website Analytics / Tracking – Establishing clear measurement of your online activities, ensuring that you have the information to manage and continually improve your Online Marketing campaigns.
In addition to the sales generating benefits of online marketing, there’s another advantage that can’t be overlooked. Thanks to the virtual nature of the Internet, smaller businesses can have an online presence that looks every bit as impressive as those of the big brands – without spending millions on brand development and promotion. An effective online marketing solution can be put in place with a limited budget with the flexibility to grow and your business grows.
Find out how we can help your business grow. Contact us today for a free consultation and analysis.