Website Design
Your Customers
Will Love

Website Design and DevelopmentFirst [Impressions] Count

Professional websites that will wow your customers.

We combine great design and brilliant user experience for websites that sell.

ePresence Will:
  • Create a website that is customised to suit your exact business needs.
  • Include responsive website design.
  • Optimise your website for Google SEO.
  • Prioritise your customers’ online security.
  • Build a high-performing website built using WordPress and more*.
  • Give you 100% Customer satisfaction.
Get a website that converts

PortfolioOur [Sample] Projects

All Projects
careerwise portfolio

Careerwise Recruitment

latin news portfolio

Latin News

whiteowl portfolio

White Owl Cleaning

Gurranabraher Credit Union portfolio

Gurranabraher CU

cork city sports portfolio

Cork City Sports

arbor portfolio

Arbor

See All Our Projects

Our [7-Step] Website Development Process

A good website needs strategic planning, talented design, skilled development, a lot of testing and regular maintenance. Put all that together and you will have a website that not only looks great but is also enjoyable to use.

When we’re developing websites for our clients, we use our winning 7-step web design development process:

Step[01]

Information gathering

To build a website that works for your brand and your customers, we need to know a lot about both. That’s why all good web design development starts with researching purpose, people and content.

Purpose: Before we start working on website structure and design, we’ll work closely with you to understand your requirements. A full understanding of your website's purpose helps us work efficiently to meet your goals and your customers' needs. The most popular website purposes are to inform customers and to sell to customers online. There are some websites that do both.

People: Once we know the purpose, we start looking at the people who will use your website.
Helping you identify your exact target audience. We need to know about the people you would like to reach first. What their ages are, along with their interests and habits. Answering these questions will help us to determine the best design style for the website.

Content: A website's content and design are directly interconnected with each other. When they start planning a site, designers first get acquainted with the website content. By understanding the kind of information the target audience is looking for, they understand how a website will be used.
In turn, this will inform the look and functionality of your website.

Step[02]

Design

A well-designed website will strengthen a brand’s identity. During the design phase, our designers will carefully and tastefully apply the visual elements of your brand. Using your logo and brand colours to produce a website that enhances your brand and wows your customers.

During the design phase, the team will create one or more prototypes for your website. A prototype is typically a static image, which represents the final look of the website.  Prototypes allow the designers to collaborate with you to ensure that the final website matches your needs, taste, and vision. This is a crucial step for idea exchange and brainstorming.

Step[03]

Planning

With the research complete, it’s time to put together a detailed website plan. At this point, we will create a sitemap that lays out the main topic areas of your website. Sitemaps help clarify what content will be used and how your customers will navigate around the website.

Your customers are the end-users, so we’ll build the website for them. Their journey from landing on the site to making a purchase has to be as simple as possible. From a customer's perspective, the foundation of an easy-to-navigate website is an excellent user interface e.g. how the website looks. In reality, behind all the beautiful graphics and carefully written words, is a well-thought-out structure.

Step[04]

Development

At this point, the final design prototypes will have been agreed upon and be ready to go. To take the design from the page to create the final website requires extra development effort. This is where our skilled developers step in to translate the design into HTML/CSS (website coding). They will also add a layer of animations or JavaScript, depending on the complexity of the design.

First, they will develop the homepage, followed by a ‘shell’ for the interior pages. The shell serves as a template for the inner pages of the website. This ensures the main menu and footer for the website remain consistent throughout the site.

Once this shell has been created, the design and marketing team work together to populate the internal pages with content. This is also when any interactive elements, like contact forms and e-commerce shopping carts, are added.

Communication between you and our team will be frequent at this stage. You will have access to view the site as it progresses in the content stage. This allows you to easily communicate any changes that need to be applied.

Step[05]

Testing

When the content and the visuals are in place, we will begin the testing process. Every page has to be tested to make sure that all links are working and the website is displayed correctly. We’ll also test the site in different browsers and on different screen sizes.

No stone will be left unturned as every element of a website plays an important role. Even the word order in titles and descriptions has an impact on a webpage's performance in various search engines. Later, when we have some traffic on the site, we can apply A/B testing techniques to optimise pages further.

Step[06]

Final Steps & Launch

Once you have given your final approval, it is time for the website to go live. But before that, the site will be re-tested for the last time ... just to be sure.

Ahead of putting the website live, your chosen domain name will be registered and web hosting accounts set up.

To help your website achieve a higher search engine position and be fully functional, there are final steps that we tweak. This includes plugin installation (for WordPress or other CMS-driven websites) and Search Engine Optimisation activities. Optimisation for search engines plays a vital role because it ensures that your website can easily be found on Google or other browsers.

Step[07]

Maintenance

A website is, in some ways, like a car. Specifically in the area of maintenance. Like a car, once a website is on the road it will require regular maintenance to keep it running. This involves the occasional update, tweak and check-up. It also includes user testing, which we will run over and over to improve the usability and discoverability of site features.

The 7 steps of the web design development process outlined above provide only an overview of the different stages. Every site is unique and so the stages occasionally change and are adjusted for a project’s needs and specifics. Overall, we believe that a good working relationship with you, the client, is the key to a successful website project.

Get the website your brand deserves

Our [Clients]

fota logo
party world logo
aran sweater market logo
aura leisure logo
footsolutions logo
firebird logo
careerwise logo
irwins megastore logo
cantillons solicitors logo
wonderbaba logo
ocrualaoi butchers logo
the edge logo
latin news logo
macbees logo
oaktree logo

Benefits of Good [Website] Design

Good website design goes beyond beautiful graphics and a well-chosen colour palette. Good website design takes into account how a site will be used, who the user is and what they want. It will influence everything from how your customers use your website to your search engine ranking.
Good website design:

Impresses Customers With Style

Your website is your shop window online and your customers need to be excited by what they see. You have fractions of a second to make a good impression on digital customers. How your site looks is one of the first chances you have to impress them. Great design will draw in your customers, enticing them to explore further. Inspiring them to do more on the site.

Engages Customers With Creativity

Every website needs a balance of different content types. Like a good recipe, you need just the right amount of each ingredient for the best result. In this case, the ingredients are text, images, illustrations, videos and more. Too much of the wrong ingredient can result in a website that is confusing and difficult to navigate. A great design team knows just how to get the right balance of creative content.

Persuades Customers With Good Writing

The language and writing of your website must be compelling. Interesting enough to engage your customer but not too bogged down in detail as to bore them. Web copy writing is easy to read, easy to browse through and convincing. The text on your website serves two purposes; to inform, which builds trust, and to convince, which converts to sales.

Speeds Up Your Website

Nothing turns a customer away faster than a website that is slow to load. Consumers are impatient and will instantly leave a site that doesn’t load in mere seconds. If overlooked, there are a lot of issues that could slow a site down, unoptimised images, flash content, too many HTTP requests and more. When designers and developers work together (like the team here in ePresence) these features are optimised for a faster website.

Makes Website Navigation Easy

Website navigation is planned at the site map stage and for a very important reason. Website users who can’t easily find what they want will bounce off the site in less than five seconds. To avoid this, good design uses a combination of language, consumer behaviour insights, smart layout, visuals and links. With good design, your customer will intuitively know how to move around the site.

Improves Website Conversions

You might ask, how can design influence conversions? The first answer is trust. Remember, design is more than just the visual elements, it is the structure and content too. With persuasive content, like testimonials, well placed call to actions (CTA) and even a touch of colour psychology, customers convert. By having the right amount of content on a site and no clutter, your customers will be less distracted. Good design keeps the customers focused on the important parts of the site and leads them naturally to a purchase.

A Note About [WordPress]

WordPress is by far the most popular content management system (CMS). In fact, the WordPress
CMS powers at least 43.3% of all the websites on the internet.

There are a ton of reasons WordPress is so popular – it’s free to download and use, easy to learn, and flexible. On top of that, it’s also search engine friendly. Plus, thousands of themes and plugins make it one of the most customisable platforms available. That definitely aligns WordPress with our core CMS definition and more.

Other Content Management Systems we have experience in using include Shopify, Joomla, Drupal & Squarespace.

TestimonialsWhat Our [Clients] Say

The ePresence Digital Marketing Team are a pleasure to work with. They understand target markets, sales processes and the most essential business functions of their clients’ organisations; as well as being able to seamlessly integrate with other third-party providers. They listened to our needs from the outset of our website project, they developed a wonderful site that matched our requirements and pulled in the entire team - each member working to their strengths. ePresence are project focused, realistic and avoid using jargon heavy explanations. They provide an excellent and flexible support service to us. I would not hesitate to recommend them.
Roisin FitzgeraldMarketing Manager, Fota Wildlife Park
Roisin Fitzgerald
We’ve enjoyed an excellent working relationship with the ePresence team since we started working with them in July 2021. They managed all aspects of our day-to-day activity on our Facebook, Twitter, Instagram and LinkedIn social media accounts, including daily posts, graphics, advertising, messaging, planning and reporting. They immediately grasped our brand identity and tone-of-voice, and offered excellent advice on our strategic approach and use of our social media channels. They were creative, resourceful and supportive throughout, absorbing all the pressures associated with managing multiple accounts.
Paul SheehanCampaigns & Communications, Cork Simon
Paul Sheehan
CareerWise Recruitment have the pleasure of working with the ePresence team for over 10 years now. They are forward thinking, knowledgeable, pro-active and extremely responsive. They have helped us through two major website designs, and we have seen huge results in our online organic traffic, SEO, content strategies and PPC program. ePresence have really helped us not only to stay current in an ever changing market, but also to remain ahead of the curve. We are especially thankful to John, Declan and Gillian who are always a pleasure to deal with, nothing is ever too much to ask. I couldn't recommend the ePresence team enough.
Gillian MurphyBrand Specialist, careerwise recruitment
Gillian Murphy
PartyWorld have worked with the ePresence team for a number of years now. They fully understand our needs and are extremely professional. Our main point of contact is Donal who has an in-dept knowledge of our online marketing, Graphics, Google Advertising and Analytics goals. They provide an excellent service and we would highly recommended ePresence to anyone.
David AchesonOperations Director, PartyWorld
David Acheson
I work with ePresence for digital marketing to promote my Career Coaching business and I’ve been delighted with the results particularly for SEO. I now get customers from all around Ireland and overseas looking to work with me. Declan and Catriona in ePresence were friendly and great to deal with and I always felt I could pick up the phone or send an email for support. Working with a local digital marketing agency was important to me and ePresence are a great choice for any business looking for a pro-active agency that really look after their clients. I thoroughly recommend their services and enjoyed working with them.
Maureen MurnaneFounder, Maureen Murnane Career Coaching/Guidance
Maureen Murnane
ePresence are great company to work with. We highly recommend them. They are a good team of knowledgeable digital marketing professionals who use straightforward & practical strategies without the nonsense. A good solid approach to ROI metrics.
Patrick KellyHead Of eCommerce & Digital, Aran Sweater Market
Patrick Kelly
As Foot Solutions franchise owners, we have worked very closely with both John and Gillian at ePresence in developing our main website and our social media sites. Their depth of knowledge, in areas where most people struggle, is second to none and they leave no stone unturned in helping us drive our business. Working closely with us they develop blogs and social media postings every week - they listen well and understand our business. They maintain our website on an ongoing basis. In all, we are very happy with ePresence and wouldn't hesitate to recommend them to any up and coming business.
Blanaid FarrellDirector, Foot Solutions Stillorgan
Blanaid Farrell
At Celene Collins Interiors & Design we have worked alongside the ePresence Team and it's been a pleasure. They have helped us grow our business by having a great and interactive website. Everything they do is so professional, nothing is a problem when we ask them. We would highly recommend them
Celene CollinsDirector, Celene Collins Interiors & Design
Celene Collins
ePresence helped us greatly with our eCommerce business and we have been delighted with the results. We had an existing online shop but wanted to take it to the next level i.e. grow our online sales, improve customer experience and simplify Analytics/Reporting. They redesigned our website creating a modern, clean and easy to use site that our customers are very happy with. The backend website management is easy to use and integrates smoothly with our business systems. We found the team at ePresence to be extremely helpful and responsive during and after the project, they were flexible to our changing needs and nothing we asked for was too much trouble. We would not hesitate in recommending ePresence.
Julie CaffreyWonderbaba
Julie Caffrey

Frequently [Asked] Questions

This is dependent on the complexity of the site you want and need. Typically a website design will take a minimum of two months.

Of course, we are a little biased here, but there are many reasons why we don’t advise these self build options.

They include:

  • They can take your site down at any time and for any reason. You are never in full control.
  • You have limited design customisation. Once your site is built, you can’t change your theme or functionality. It may also be difficult if not impossible, to customise your theme exactly as you would like.
  • Search engine optimisation. Not all designs are SEO-friendly. Getting ranked in a search engine like Google can take months of time and effort. Make sure your website is compatible with your SEO efforts to avoid your hard work being wasted.
  • Your site is not portable. You are building your site with the proprietary technology of a third party website. Technology that only works on their system.


You’ll have to rebuild your entire website from scratch, if:

    • You outgrow their capabilities.
    • You decide you want to move your site to a different web hosting provider.
    • You want a more SEO friendly site.

 

You’re pretty much on your own.
If you’re not a techie person and don’t have the time or desire to figure it all out, there is no backup. You are better off hiring a professional that knows what they’re doing.

  • The number of pages of your site
  • The complexity of the site
  • Ecommerce functionality
  • Design requirements
  • Copywriting and photography
Technology advancement is changing quite rapidly, but the technology on your website should last into the future. We recommend a refresh every 3-4 years to stay up to date.

More than Marketing AgencyePresence Digital Marketing Agency Cork & Kerry

Take the first step

Who We Are

ePresence is a results-driven

Digital Marketing Agency

with local offices in

Cork and Tralee, Co Kerry

. We partner with you to understand your business needs and to develop solutions that will deliver results.

As the need for businesses to have an effective online presence has grown, we too have evolved, developing and executing results-oriented digital marketing strategies, which are custom-tailored to new technologies, the changing needs of our customers and the evolving behaviours of consumers.
ePresence team members