Digital Marketing Strategy

Digital marketing is a crucial part of any business in the 21st century, and making the most of your profile online is a complex process. Your digital marketing strategy builds on expert advice and knowledge across the digital world, growing your brand and developing the potential of your business. Optimising your digital marketing requires a unique and carefully crafted approach that works across all platforms to engage the widest audience but offers a personal experience to the demographic you are connecting with.

What is Digital Marketing Strategy?

Digital Marketing is the way your business appears online, and the way you connect with your customers within the digital world. We work with clients from every sector to identify their priorities and build strategies around these, enabling businesses to make the right decisions about their digital media presence. We understand the complexities of building an effective profile within an environment of rapidly changing technology across several marketing channels, and we can help you to make the most of the opportunity to create a meaningful impact for your business.

digital-marketing

Challenge

Choosing the wrong website platform or online marketing strategy can spell trouble for your business, but making the right decision takes time and research and this is not easy if it is not your area of expertise. With rapidly changing technology and increasingly fragmented marketing channels, it can be very difficult to make the right choices for your business.

Working with ePresence means getting expert advice and making fully informed decisions that create the very best results.

Get In Touch

TESTIMONIALS

We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Trabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months.  During this time their team in particular Gillian have been a fantastic help and support.  They have clearly understood our goals and are focused on achieving the best  results from each campaign that we have run and plan to run in the future.  They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Excelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.

Solution

Digital Marketing Strategy FAQ’s

Most businesses today understand the importance of digital marketing. The internet is the first port of call for most people now when looking for a product or service. The challenge is that Digital Marketing is a very broad discipline and selecting the right tools and approach is critical.

This best approach is not going to be the same for every business, so it is important for each business to look at their own business goals, target market, starting position and competition and develop a strategy that is right for you.

Without a clear strategy, businesses tend to take a start-stop approach and will not be able to optimise the marketing performance.

The process that we follow is a co-operative process with key company stakeholders. In basic terms we do an initial current state analysis looking at your current online position, review of analytics if available and also a review of top competitors.

This is matched with a review of the business goals and how this translates to marketing goals, key performance indications and specific targets.

From this, we put together a digital marketing strategy, outlining the best tools and approaches to use as well as how performance can be measured over time.

We find that it is best practice to involve all of those who would be involved in planning or implementation. The process can be broken into different elements – so not everyone has to be involved at every stage.

Typically, the business owner, general manager and/or marketing manager would be very involved in the early stages as we look at business goals, competition and target markets. As the discussions move into areas of implementation other staff members who are involved in hands on marketing activities add significant value.

It does vary depending on the company, but on average it would be 4-6 weeks from start to finish. The general process that we follow would include 2 on-site workshops. We would carry out some initial analysis in advance of the first workshop. During that workshop – the data is reviewed in light of the business goals. 

This generally leads to an initial discussion on strategy. 

Based on the outcome of the first workshop, we would document the details as well as a proposed strategy. This is then reviewed in detail at the second workshop and further developed to include the outline implementation plan.

After the process, there are a number of details that you should have. This would include

  • Organisation and Competitive Analysis
  • Marketing Goals
  • Defined Key Performance Indications and Targets
  • Measurement Dashboard Template
  • Digital Strategy Outline
  • Implementation plan template
  • Outline Management Review Process

Together these should form the foundation for your digital marketing implementation.

As noted above, coming out of the digital marketing strategy development, you would have the foundation/building blocks for your digital marketing implementation. As part of the process, we would agree a 6-12 month implementation plan including budgets and resource allocation. This should provide a clear roadmap as to what needs to be done online.

There would also be clear measure criteria, which are tracked and reported in the dashboard.

Critical to success would be the adoption of the management process, where the digital marketing performance would be including in regular management reviews so that decisions can be made based on results to ensure ongoing improvement.

Get In Touch

TESTIMONIALS

We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Trabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months.  During this time their team in particular Gillian have been a fantastic help and support.  They have clearly understood our goals and are focused on achieving the best  results from each campaign that we have run and plan to run in the future.  They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Excelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.

Contact Us

We can work with you to create a digital marketing strategy that releases the full potential of your business with a targeted multi-platform approach. Contact us today to find out more about working together.

Contact Us

We can work with you to create a digital marketing strategy that releases the full potential of your business with a targeted multi-platform approach. Contact us today to find out more about working together.