A Digital Marketing Strategy will set your business apart from the competition.

Our Service[Digital Marketing Strategy] That Drives Leads And Sales

How We Build Sustainable And Long Term Growth For Your Business.

  • We create a tailored digital marketing strategy.
  • We define your ideal target audience and how to reach them.
  • We analyse where your business and competitors are currently at.
  • We research your growth opportunities.
  • We provide detailed tactics for your digital marketing campaigns and clear goals to measure success.

PortfolioOur [Sample] Projects

3sixty portfolio

3SIXTY

connect pro portfolio

Connect Promotions

horner automation portfolio

Horner Automation

trabolgan portfolio

Trabolgan

personaliseme portfolio

PersonaliseMe

party world portfolio

Party World

Digital Marketing Strategies with [ePresence]

Want to know the cornerstone for success online? It’s a well-thought-out digital marketing strategy.

At ePresence, we offer you an expert team of experienced digital marketing strategy
specialists. We will work closely with you in a collaborative and transparent approach so you can learn throughout the process.

We believe in giving our clients the tools they need to succeed with their digital marketing strategy. That’s why you will receive a bespoke, comprehensive digital marketing strategy document and workshop that will deliver results for your business.

When you sign up for our digital marketing strategy services, our team at ePresence takes the time to understand how your business works. We’ll learn about your overall marketing strategy and your goals. From there we create a bespoke digital marketing strategy with a game plan for success to beat the competition. This will include:

Situation analysis and statistical review

Keyword research

Goals, opportunities and concerns

An audit of current marketing

Competitor review

Marketing tactics and activities by channel

Target audience definition

Marketing message, USP’s and tone of voice

Analytics and measurement

Our [Clients]

The [ePresence ] Digital Marketing Strategy Process

Step[01]

Consultation

We offer a no-obligation digital marketing strategy consultation with one of our account managers. Book today to tell us about your specific requirements and see what ePresence can do for your business.

Step[02]

Discovery

When you sign up as a client we get into the details straight away. Depending on your preference we will set up an onboarding survey and talk with you and key company stakeholders to learn all about your business. No one knows your business better than you and we want to know everything. Based on your input and our own research and reviews we will then commence putting together your digital marketing strategy.

Step[03]

Digital Marketing Strategy Document and Workshop

Your bespoke digital marketing strategy will include our findings and recommendations. We will then organise a workshop to go through the strategy in detail with you. Based on your feedback in the workshop, we will make any required adjustments before beginning the digital marketing strategy implementation.

Step[04]

Digital Marketing Setup and Implementation

The implementation of a digital marketing strategy lays the foundations for success. At this stage, we implement a best practice setup process for SEO, PPC, Social Media and all necessary tools. With the foundations laid, we can then move on to the monthly marketing activities to build your digital presence.

Step[05]

Monthly Digital Marketing Campaign Management

Our digital marketing strategy programmes encourage ongoing monthly activities to ensure sustainable, long-term growth. Activities such as content creation and posting for SEO.

With all of our digital marketing strategy programmes, we include monthly performance dashboard reports which track your goals. Based on these insights we continually update your digital marketing strategy, keeping you one step ahead of the competition.

TestimonialsWhat Our [Clients] Say

Frequently [Asked] Questions

Research shows that more than 80% of consumers start their journey online before making any kind of purchase*. When it comes to online research, consumers check multiple channels including social media, review sites and business websites before buying. Without a digital marketing strategy selecting the right tools and approach is a difficult decision to make.

Every business is different and so are their digital marketing strategies. For success, it is important for each business to look at its own goals, target market and more before beginning.

Without a clear strategy, businesses can falter in their efforts and find it impossible to optimise their marketing performance.

*source: ivoca.com
The process that we follow at ePresence is a cooperative process with your key company stakeholders. We start off with an initial current state analysis looking at your existing online position, reviewing analytics and also competitors. This is matched with a review of the business goals and how this translates to marketing goals. Put all of this together and you have a digital marketing strategy that outlines the best tools, approaches and measurements.
It is best practice to involve anyone who would usually be involved in planning or implementation. The process can be broken into different elements – so not everyone has to be involved at every stage.

Typically, the business owner, general manager and marketing manager would be very involved in the early stages. This is when we look at business goals, competition and target markets. As the discussions move into implementation, staff members who are involved in hands-on marketing activities will add significant value.

It does vary depending on the company, but on average it would be 4-6 weeks from start to finish. The general process that we follow includes two on-site workshops. We would carry out some initial analysis in advance of the first workshop. During that workshop, the data is reviewed in light of the business goals. This generally leads to an initial discussion on strategy.

Based on the outcome of the first workshop, we would document the details as well as a proposed strategy. This is then reviewed in detail at the second workshop and further developed to include the outline implementation plan.

After the process, there are a number of details that you should have.

This would include:

  • Organisation and Competitive Analysis
  • Marketing Goals
  • Defined Key Performance Indicators and Targets
  • Measurement Dashboard Template
  • Digital Strategy Outline
  • Implementation Plan Template
  • Outline Management Review Process

Together these form the foundation for your digital marketing strategy implementation.

As noted above, coming out of the digital marketing strategy development, you would have the foundation blocks for implementation. As part of the process, we would agree on a 6-12 month implementation plan including budgets and resource allocation. This will provide a clear roadmap as to what needs to be done online. There would also be clear measurement criteria, which are tracked and reported in the dashboard.

The adoption of the management process is critical to success. The digital marketing performance would be included in management reviews so decisions can be made based on results. This way you are ensured ongoing improvement

The ePresence team are subject matter experts. A reputation we have built over many years of supporting Irish businesses with their digital marketing strategies. We recognise the importance of value and always work to deliver a high return on investment.

Our team is hand-picked to ensure we have experts available to work on our client projects. Their ability and knowledge are second to none, which is why so many businesses have partnered with us for so long. These long-term client relationships are important to us as we enjoy helping our clients grow and grow.

Lastly, we treat our clients’ businesses as our own – with integrity, and proactive, impactful expertise.

More than Marketing AgencyePresence Digital Marketing Agency Cork, Kerry & Wexford

Who We Are

ePresence is a results-driven

Digital Marketing Agency

with local offices in

Cork, Wexford and Tralee, Co Kerry

. We partner with you to understand your business needs and to develop solutions that will deliver results.

As the need for businesses to have an effective online presence has grown, we too have evolved, developing and executing results-oriented digital marketing strategies, which are custom-tailored to new technologies, the changing needs of our customers and the evolving behaviours of consumers.
ePresence team members