Our Web Analytics Services

Web analytics is the process by which the behavior of people who visit your website can be analyzed effectively to find out exactly who is – and isn’t – spending their money with you. There is no point in launching a website or running campaigns without a watertight method of measuring the effect of these tools on your audience. A vital part of the digital marketing experience is engaging with analytics, informing future planning and investment and meeting the goals that you strive for.

What is Analytics?

Web analytics tell us about the effects our websites and campaigns are having, and use data-driven analysis to inform our practice and planning. Analytics can help us to improve our strategizing and monitor the way in which our customers respond to the different elements of a marketing strategy.

Challenge

The sheer quantity of data that is produced every minute about your website and your ongoing campaigns makes analysing it a specialised job. Trying to become an expert in web analytics as well as managing your existing role is likely to lead to exhaustion and compromise in both areas. Our analytics experts can manage, analyse and work with your data, using it to inform future decisions and make relevant changes to your strategies, saving you money and time.

Get In Touch

TESTIMONIALS

We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Trabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months.  During this time their team in particular Gillian have been a fantastic help and support.  They have clearly understood our goals and are focused on achieving the best  results from each campaign that we have run and plan to run in the future.  They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Excelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.

Solution

Everything we do to improve your online presence and boost your SEO must be measurable and easily monitored in order to maximise effectiveness for your business. We are experienced in web analytics and we can recommend the best approach for you and handle all the details. We can:

Web Analytics FAQ’s

Like any other aspect of your business, you need to understand how your website and marketing are performing. This will help you to understand whether or not you are getting a return on your marketing investment. At a high level, you can see if you are generating new business – but using analytics properly will allow you to see which marketing activities are bringing a return and which are not. Over time, the data that you get from analytics will help you to fine turn you marketing activities to continuously improve results.

It is very likely that you do. All hosting servers will have some level of statistics that are gathered with regard to website activity. However, this data tends to be very technical and not that easy to access and understand. Also, a very high percentage of websites will have Google Analytics installed – but some businesses do not have access to their own analytics or in some cases have access but do not use it.

It is not enough to just have analytics, it needs to be part of your management process. It is important to understand what metrics online are important to you, what targets you want to set and watching trends to see if you are achieving the targets.

Having analytics installed on your website is important, but really only of value if it is being used.

Yes. To add Google Analytics to your website, you simply create an account on Google Analytics. From the account you get a small piece of code that needs to be added to each page on the website. Most modern websites will either have settings where the code can be placed or will have a template where the code can be added once and will then appear across the entire site.

It should be noted, that adding analytics to the site is only the first step in the process. Once it is added, it is important to ensure that you are clear on what you want to measure. It might require setting up Goal or Event measurement in analytics to properly track the activities that you need to see.

Adding analytics code to the website is very simple and your web developer should really do this with any cost. It is a few minutes work to get setup. If your existing web supplier will not do it, we can set it up for you – but will charge €100+VAT for the setup. (Although the setup is simply, if we are working on a website from a different supplier, there is some setup work that we have to charge for).

If there are specific requirements around Goal Setup or Dashboard creation, these would need to be detailed and a quote can be provided.

In most cases, analytics setup is done as part of the setup of a Digital Marketing Campaign.

The basics are very simple really and as with many other things – the more you use it, the easier it gets. The biggest challenge that some people have is that there is a lot of data captured and it is very easy to get bogged down.

We would recommend getting familiar with the basics and being clear on which metrics are most important to you. Once you know that, it is very easy to pull that information regularly. As you get more familiar with it, you can begin to dig deeper.

Get In Touch

TESTIMONIALS

We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Trabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months.  During this time their team in particular Gillian have been a fantastic help and support.  They have clearly understood our goals and are focused on achieving the best  results from each campaign that we have run and plan to run in the future.  They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Excelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.

Contact Us

Here at ePresence, we want to share our expertise in web analytics with your business. We will be happy to talk to you about the options for working in partnership with us, so contact us and begin to unleash the potential of your business today!

Contact Us

Here at ePresence, we want to share our expertise in web analytics with your business. We will be happy to talk to you about the options for working in partnership with us, so contact us and begin to unleash the potential of your business today!