Make Better Marketing Decisions
With Web Analytics
Our ServiceMaximise Your Marketing With [Web Analytics]
With web analytics, you’ll gain insights that will transform your digital marketing efforts. Empower your business with crucial knowledge about how your customers behave online. Build informed marketing plans and invest strategically to achieve your business goals.
At ePresence, Our Web Analytics Team Will:
- Take the time to understand your business and marketing goals.
- Establish systems that will effectively measure your marketing performance.
- Provide reports based on real customer insights.
- Implement tools that reliably track campaigns.
- Complete ongoing data reviews.
- Generate actionable insights.
- Monitor relevant industry and competitor activity.
[ePresence] Web Analytics Services
We’ll ensure you have the right tools and processes to put you on the right track for better marketing results.
The [ePresence ] Web Analytics Process
TestimonialsWhat Our [Clients] Say
Frequently [Asked] Questions
Like any other aspect of your business, understanding how your website and marketing are performing helps decision-making and growth.
Web analytics will help you understand whether or not you are getting a return on your
marketing investment. Using analytics properly will allow you to see which marketing
activities are bringing a return and which are not. The data that you get from analytics will help you to fine-tune your marketing activities to continuously improve results.
It is very likely that you do. All hosting servers will have some level of statistics that are gathered from website activity. However, this data tends to be very technical and not that easy to access and understand. A high percentage of websites will also have Google Analytics installed. However, we find that many businesses don’t have access to their own analytics or just don’t use them.
Having analytics installed on your website is important, but really only of value if it is being used.
Yes. To add Google Analytics to your website, you simply create an account on Google Analytics. You get a small piece of code that needs to be added to each page on the website. Most modern websites will have settings where the code can be placed.
It should be noted that adding analytics to the site is only the first step in the process. Once it is added, it is important to ensure that you are clear on what you want to measure. It might require setting up Goals or Event measurements in analytics to properly track the activities you want insights from.
Adding analytics code to the website should be a task that your web developer can assist with. If your existing web supplier is not available, the ePresence team can set it up for you (Web Analytics standard installation fee is €150+VAT). If there are further, specific, requirements around Goal Setup or Dashboard creation, a quote can be provided.
In most cases, analytics setup is done as part of the setup of a Digital Marketing Campaign.
The basics are relatively simple. The biggest challenge that some people have is that there is a lot of data capture, which can be overwhelming.
We recommend getting clear on which metrics are most important to you, and then getting familiar with Analytics basics. Once you know that, it is very easy to pull that information regularly. As you get more familiar with it, you can begin to dig deeper.
The ePresence teams are subject matter experts. A reputation we have built over many years by supporting Irish businesses with their digital marketing needs. We recognise the importance of value and transparency, and always work to deliver a high return on investment.
Our team is hand-picked to ensure we have experts available to work on our client projects. Their ability and knowledge are second to none, which is why so many businesses have partnered with us for years. These long-term client relationships are important to us as we enjoy helping our clients grow and grow.
Lastly, we treat our clients’ businesses as our own – with integrity, and proactive, impactful expertise.
More than Marketing AgencyePresence Digital Marketing Agency Cork & Kerry
Who We Are
Digital Marketing Agencywith local offices in
Cork and Tralee, Co Kerry. We partner with you to understand your business needs and to develop solutions that will deliver results.
As the need for businesses to have an effective online presence has grown, we too have evolved, developing and executing results-oriented digital marketing strategies, which are custom-tailored to new technologies, the changing needs of our customers and the evolving behaviours of consumers.