Our Content Marketing Services
Your content is vital to the quality and style of your website and will determine the sort of audience you reach. When you invest in content marketing, you can be sure that this will be effectively improving your online presence and working to promote your business for many months and even years after it is created and published.
Creating content that is relevant, current and interesting will ensure that you attract an engaged and receptive target audience, and high quality content can transform the image that you put out about your business online. Great content makes a big difference to your business profile, especially if you want to improve your SEO and your visibility online!
What is Content?
Your content is everything that you publish on your website, from articles to videos, as well as articles and newsletters that are sent out via email and in paper format. You may create this content in-house, using your own material, or use our experienced content writers to create this content for you. Great content makes a big difference to your business profile, especially if you want to improve your SEO and your visibility online.
Challenge
Browsing through a range of websites will immediately highlight the fact that many businesses do not realise the important of good content. Writing content is not easy, even if you are an expert in the subject, and badly written content will not do you any favours. Articles that are factually inaccurate or not relevant to your subject can give a bad impression of your business, and will not encourage clients to connect with or remain loyal to your business.
If you do not have a skilled writer within your workforce, you may find that outsourcing this role to us is way to go. Working with an expert to ensure that your content is on point means that you can focus on your strengths and continue to push your business to the next level, knowing that your reputation and your online profile are in safe hands.
TESTIMONIALS
We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Bob Gee, Founder Director, Connect PromotionsTrabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months. During this time their team in particular Gillian have been a fantastic help and support. They have clearly understood our goals and are focused on achieving the best results from each campaign that we have run and plan to run in the future. They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Deirdre Mannion, Marketing Manager, Trabolgan Holiday VillageExcelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.
Dermot Flynn, Director of Sales, Excelsys TechnologiesSolution
Your business is unique, and your content strategy will reflect this. We can work with you to create a strategy for your content marketing across all platforms, ensuring that your objectives and decisions are in line with your company ethos and your vision for the development of your business. As a digital marketing team that includes professional content and copywriters, we can help you to:
Content Marketing FAQ’s
Content marketing is the production of strategic content aimed at attracting key audiences. Content marketing should always add value for your customers.
A content marketing campaign might include mediums such as:
- written content
- video content
- image-based content
- audio content
These mediums are used to create content such as:
- Blog posts
- Video guides
- Infographics
- Podcasts
- Gifs
- Ebooks
- Whitepapers
Content marketing is an effective way to improve your SEO score and increase website traffic.
Website visitors that are obtained via content marketing strategies tend to be high quality. Higher quality visitors can, in turn, result in increased sales or leads.
Content marketing is a broad strategy that targets users across various channels and engages users as they move between them.
SEO is an ongoing process aimed at improving the quality and volume of website traffic. SEO uses content marketing and other digital marketing and technical methods to achieve this.
Content marketing is an effective method of moving customers along your sales funnel. However, without a content strategy, you’re shooting in the dark. Guessing what your audience wants and where to find them and if they engage with your content.
For effective content marketing, you need to understand your audience, what platforms they use, and their concerns. Once you have an insight into these, you can craft tailored content. Knowing what platforms your audience uses determines where you should publish your content.
Our experts at ePresence can help you develop a content strategy tailored to your business; it’s target audience and your goals.
TESTIMONIALS
We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Bob Gee, Founder Director, Connect PromotionsTrabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months. During this time their team in particular Gillian have been a fantastic help and support. They have clearly understood our goals and are focused on achieving the best results from each campaign that we have run and plan to run in the future. They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Deirdre Mannion, Marketing Manager, Trabolgan Holiday VillageExcelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.
Dermot Flynn, Director of Sales, Excelsys TechnologiesContact Us
Don’t let your content limit your business! Talk to us today to find out how we can make your content work for you and you will benefit from the expertise and experience of our professional team.
Contact Us
Don’t let your content limit your business! Talk to us today to find out how we can make your content work for you and you will benefit from the expertise and experience of our professional team.