Content That Sets You Apart
From The Competition
Your Brand Voice - But BetterThe [Content Marketing] Agency Ireland’s Been Waiting For
Content that connects with your customers.
Professional Content Marketing That Gets Customer Attention.
- Content that attracts and converts.
- Original content, bespoke to your brand and needs.
- Your brand story, your voice – our skilled content creation.
- Strategic content planning that builds loyalty.
PortfolioOur [Sample] Projects
Ó Crualaoí Butchers
Aran Sweater Market
Connect Promotions
Trabolgan
Weavers of Ireland
Party World
Content Marketing with [ePresence] - Everything You Need For Great Content
Did you know that there are an estimated 5.6 billion searches on Google every day? Each search is someone looking for the answer to a question or the solution to a problem.
What if you know the answer or your brand has the solution they need?
When you help a customer online by solving their query, it instantly earns customer loyalty. This is where great content marketing comes in.
As one of the most experienced content marketing agencies in Ireland, we know just how to build loyalty with content. By positioning your brand as a reliable resource, we will attract an audience that wants to tell the world about you. In fact, studies have shown that 70% of consumers* feel closer to a brand thanks to its content marketing.
Build Relationships With Your Clients
Here’s how content marketing differs from advertising. Good content marketing begins with finding out what your target audience needs. With this knowledge, we can create content that meets that need. Content speaks to your client about the problem they have and the solution you offer. Very different to advertising where customers are bombarded with brand messages that all start to sound the same over time.
Content marketing breaks through the noise with content that not only engages but also educates your customers. So much so that 80% of consumers feel that they have a relationship with a brand* that uses custom content.
Providing what your audience needs, when they need it, creates genuine relationships. Your customers start to see you as an expert in your niche and rely on you to educate them. Additionally, having a trusted brand increases your chances of converting your visitors into paying customers.
What To [Expect ] From A Content Marketing Agency, Ireland
A content marketing agency will help with the four main areas of content marketing; strategy,
creation, distribution and evaluation.
Content Marketing Strategy
The first thing our content marketing team will do is sit down with you to understand your business goals. This helps us understand your business, your audience and exactly what you need help with.
Identifying where your audience spends their time online is a vital part of strategic research. We will also look into what they like and dislike and gather as much demographic and informative detail as possible. From this, we can then formulate a content marketing strategy to help you meet your goals.
Content Creation
Next, we’ll create different types of content in line with your content marketing strategy. Depending on your brand identity, audience and goals the messaging, style and format of
content will differ. Content marketing formats include (but are definitely not limited to):
-
● Email
● Podcasts
● Blogging
● Images ● Videos ● Gifs
● Whitepapers ● Social media content
Content Distribution
Content distribution is one of the perks of outsourcing to a content marketing agency in Ireland.
When you are on holiday or in the height of peak season you’ll have no time to think about writing blogs. Let alone coming up with any other interesting content. That’s where we come in
to help take the pressure off. Our content marketing team will ensure that your social media posts go out seamlessly and keep the content flowing.
Content Marketing Evaluation And Restrategising
Once your content has been published it’s important to evaluate how well it performed. We’ll look at how effective each piece of content marketing was. Including, if it met your business goals and if your audience liked it. We’ll also look at what, if anything, could be tweaked in the future for even better results.
Our [Clients]
Seven Great Ways [Professional Content Marketing]
Will Help Your Brand Shine
Boosts Organic Traffic To Your Website
Good content marketing helps to boost your search engine optimisation (SEO). An impressive SEO score, in turn, means that your content will rank higher in search engine results pages (SERPs).
As a matter of fact, the relationship between SEO and good content is cyclical. When your content is helpful and attractive, more people will visit your website. The more people find your site useful, the higher it shows in search results. The higher your content appears in relevant search results, the more people are more likely to visit your site. And so on.
Builds Brand Awareness
A successful content marketing strategy will help increase awareness of your brand too. The more engaging and interesting your content is, the more people will share it through social media shares and word-of-mouth. As your content travels further, it promotes your brand to wider audiences and helps establish a presence in your industry.
Helps Your Brand Remain Top Of Mind
When it comes to marketing, you want to be thought of as the number one solution for your customer's problem. Good content marketing will help you do that by keeping you top of mind.
After they’ve seen your content, potential consumers will be able to easily recall your brand products and solutions. This means they will keep thinking of you and keep planning purchases long after they’ve seen your post or article. When someone is already thinking of your brand, it’s easier to persuade them to buy from you.
Develops A Distinct And Memorable Brand Identity
Content marketing is built around a specific brand identity that helps people recognise your brand better. Developing a brand voice and looking at how you want to present your brand personality is an enjoyable process. It’s also something we can help with at our content marketing agency. Ireland has some great examples of brands that have developed strong identities. Some are fun and cheeky (think Paddy Power), others keep their tone corporate (finance brands) or even caring (medical brands). You won’t be short of inspiration.
Ensures Higher Conversion Rate
Good content marketing doesn't only generate high-quality leads but also converts a high percentage of these leads into customers. This is because within content marketing is language, design and messaging that lead the customer to the sale. This strategic use of content is proven to turn leads into paying customers. So, you can look forward to a boost in sales.
Helps You Appeal To A Wider Audience
People love to share things that interest them with family and friends. Think about how often you quickly WhatsApp a friend when you see something that you find entertaining. Why? Because you know they will appreciate it. For this reason alone, it’s more important than ever to invest in producing quality content that people will appreciate.
With your new content marketing plan up and running, customers will share it far and wide. Meaning you’ll eventually draw a bigger audience and get even more bang for your buck.
Attracts Top Talent
Content doesn’t just help you appeal to potential clients and customers. It also helps you recruit top-quality employees when you’re hiring. When potential employees see content that they relate to, they are more likely to think of you as a potential employer.
Job hunters who want to build a career that they’re proud of want to be associated with a good brand. A good brand on their CV makes them look good by default. With quality content, you can attract the right team by showing them that you’re the trusted authority in the industry.
Benefits Of Outsourcing Your Content Marketing To [ePresence]
Expertise
Our team comes from many different areas of marketing and offers insight and advice from across their areas of expertise. We provide a collective experience and skill set from a team
with proven content marketing results. Together, we have tried and tested every content
marketing approach in nearly every industry type. Meaning we know better than most how to create content marketing strategies that will work for you.
Objective third-party perspective
Our content marketing agency has no personal ties to the inner workings of your business. This lets us stay objective and see the bigger picture in order to offer effective advice. We only offer
insights and recommendations based on our professional experience.
Time-Saving
Our team performs all the research and analysis needed to develop a successful content marketing strategy. We also look after the creation and distribution of your content for you.
This means you don’t have to spend time gathering, writing, and publishing content and can
instead focus on business growth.
Want to create high-quality content on a consistent schedule?
TestimonialsWhat Our [Clients] Say
Frequently [Asked] Questions
Content marketing is the production of strategic content aimed at attracting key audiences. Content marketing should always add value for your customers.
A content marketing campaign might include mediums such as:
- written content
- video content
- image-based content
- audio content
These mediums are used to create content such as:
- Blog posts
- Video guides
- Infographics
- Podcasts
- Gifs
- Ebooks
- Whitepapers
Content marketing is an effective way to improve your SEO score and increase website traffic.
Website visitors that are obtained via content marketing strategies tend to be high quality. Higher quality visitors can, in turn, result in increased sales or leads.
Content marketing is a broad strategy that targets users across various channels and engages users as they move between them.
SEO is an ongoing process aimed at improving the quality and volume of website traffic. SEO uses content marketing and other digital marketing and technical methods to achieve this.
Content marketing is an effective method of moving customers along your sales funnel. However, without a content strategy, you’re shooting in the dark. Guessing what your audience wants and where to find them and if they engage with your content.
For effective content marketing, you need to understand your audience, what platforms they use, and their concerns. Once you have an insight into these, you can craft tailored content. Knowing what platforms your audience uses determines where you should publish your content.
Our experts at ePresence can help you develop a content strategy tailored to your business; it’s target audience and your goals.
More than Marketing AgencyePresence Digital Marketing Agency Cork, Kerry & Wexford
Who We Are
Digital Marketing Agency
with local offices inCork, Wexford and Tralee, Co Kerry
. We partner with you to understand your business needs and to develop solutions that will deliver results.As the need for businesses to have an effective online presence has grown, we too have evolved, developing and executing results-oriented digital marketing strategies, which are custom-tailored to new technologies, the changing needs of our customers and the evolving behaviours of consumers.
