Our Team

Donal O'Sullivan

Donal O’SullivaneCommerce Marketing Specialist

Donal hails from Kerry and is a commercially focused and creative Digital Marketing Executive with over 10 years’ experience. He’s worked with many small to large enterprises locally and internationally with a proven track record of driving revenue gains and creating brand awareness through integrated campaigns

Education & Experience

Donal is a commercially focused Digital Marketer with 10+ years experience helping B2C and B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both online and ATL.

In his previous role, Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.

Expertise

Digital Marketing Strategy and Planning
Working with organisations to set a clear digital marketing strategy that is aligned to overall business goals. Working with organisations to uncover their potential online and to develop and implement plans to achieve that potential.

Conversion Optimisation and Lead Generation
We use techniques such as usability testing, customer surveys and mapping the client lifecycle to explore issues and opportunities. These are then narrowed down to the ones we think will have greatest impact.

Search Engine Optimisation
Following proven strategies to achieve high ranking on Google and other search engines for relevant, valuable search phrases. We will also help you to develop content both for your own site and as part of an ‘outreach programme’ to other websites – and we always aim for content that will both help your search engine rankings and which your users will find engaging.

Paid Search Marketing
Maximising the return on investment from paid advertising online – whether this is Google Pay Per Click, Social Media Advertising or Video Ads.

At ePresence we can both recommend and implement techniques such as refer-a-friend schemes, e-mail newsletters, triggered and re-activation campaigns.

Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention.

Area of Interest

Hobbies outside of work: GAA, Soccer, Golf, Rugby, Reading and spending time with the family.

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