John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management.
John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago.
Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC.
John combines his technology know-how, management experience and customer focus to help his clients achieve online success.
Digital Marketing Strategy and Planning
Working with organisations to set a clear digital marketing strategy that is aligned to overall business goals. Working with organisations to uncover the potential online and to develop and implement plans to achieve that potential.
Conversion Optimisation and Lead Generation
Understanding why website visitors do, or do not convert online. Implementing tools and techniques to not only get visitors to your website, but to turn these visitors into customers.
Search Engine Optimisation
Following proven strategies to achieve high ranking on Google and other search engines for relevant, valuable search phrases.
Paid Search Marketing
Maximising the return on investment from paid advertising online – whether this is Google Pay Per Click, Social Media Advertising or Video Ads.
Analytics Review and Interpretation
Pulling all of the pieces together, online analytics gives the power to clearly see which marketing activities are working. When used properly, it can provide extremely valuable business information.