Search Engine Optimisation (SEO)

Search Engine Optimisation, or SEO, is all about making sure that the right people find your business online. We partner with businesses from local companies to international organizations, creating SEO strategies that work.

SEO is essential to your digital marketing strategy, and simply refers to the visibility of your business online. The better your SEO, the more visible your business will be in a Google search, and the more potential customers you will reach.

What is SEO?

SEO refers to the algorithmic search results on Google – and Bing, which powers Yahoo search results – which appear naturally, for free, as opposed to the pay per click adverts, which are another strand of a digital marketing strategy. This is also known as organic search rankings.

If your business is not visible to the right people, you will not be reaching your full potential and your outcomes will not be as good as they could be. Understanding and implementing an SEO strategy that fits your business is a specialized role, and trying to manage this yourself, without expert input, often leads to poor results and unsustainable business. The great news is that you don’t need to worry about this because working with ePresence will take the pressure off and enable you to benefit from all the positives of a tailored online marketing strategy that puts your business first.

digital marketing service

Challenge

If you want to make sure your webpages rank well in search engines, it’s essential to have a basic knowledge of search engine optimization (SEO). However, the truth is, many people don’t, so when they encounter SEO problems, they get stuck and feel overwhelmed. Website owners often struggle with technical SEO. That’s no surprise because the average SEO checklist contains more than a dozen issues to address before a site can truly succeed.

Issues such as Duplicate content, missing alt attributes, duplicate title tags, broken links, missing metadata, etc can all negatively affect your SEO results. Some shortcomings may not affect your rankings as severely as others but there is always the chance you could get to a critical point where a lot of small mistakes can accumulate and snowball into a litany of SEO problems that can destroy your website’s rankings in Google.

Solution

Services we can offer can be split between two broad areas of SEO: onsite and offsite optimisation. Here is our quick guide to these, and other services we offer:

SEO FAQ’s

SEO involves making certain changes to your website design and content that makes your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.

Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.

If you have the time, patience, and energy to learn all about SEO, then yes you could do it yourself for the likes of a small company. But if you’re not sure what you’re doing, executing SEO incorrectly can have negative consequences, so we recommend leaving this to the professionals.

How much you should spend on SEO is very much relative to your business, how competitive the industry is, what your current SEO ranking is like and your goals.

You can contact us for a hassle free, no obligation evaluation and quote.

Our experienced team of digital marketing experts will implement a combination of methods to improve your SEO such as:

  • Onsite SEO involves optimising your website and your content to make it more accessible, relevant, and appealing to your target audience. This will include other areas, such as keyword analysis, technical audits, and user experience, and refers to all elements of the website itself.

 

  • Offsite SEO, or link building, which is all about building the profile of your site so that it is recognised by search engines as a trusted, reliable resource. An example may be having links to your website on other sites and directories.
  • Local Search Optimizing your profile for your local area is vital to many businesses, especially smaller or independent organizations. We can take care of this for you so that you can experience the benefits of having an effective and welcoming ‘shop window’ online.

It is vital to have good tracking and reporting services in place, to monitor the effectiveness of any strategy you implement and to measure the benefits of the methods you are using. We conduct an audit before we commence any work on your site and regular report on how it is performing. SEO practices can also improve the user experience and usability of a web site.

If you are not getting traffic to your website, there could a range of reasons why. One common example is poor SEO. You can learn more about SEO and request a free SEO website audit here.

The content you are posting on your website isn’t what people are searching for.

Your website is not user friendly. Even if the content that your audience wants to read is there, if the website provides a poor user experience, they won’t visit your website. Things like loading time, mobile responsiveness and more can have an impact on traffic. Our web design and development team can help you with all of these aspects.

  • Security and Accessibility of the website
  • Page Speed (Including Mobile Page Speed)
  • Mobile Friendliness.
  • Domain Age, URL, and Authority.
  • Optimized Content.
  • Technical SEO.
  • User Experience

It’s impossible to say exactly how long SEO will take to work as it depends on many different variables. However, a rough estimate is typically 4-6 months.

Ranking on the first page of Google isn’t an exact science. Nobody knows precisely how Google’s algorithm works, so don’t be fooled, nobody can guarantee to get you on the first page.

This is a common misconception about SEO. Having the right keywords on webpages will definitely help to improve your SEO but in isolation it will not do much to improve your ranking.

Having valuable content on your website, appropriate backlinks and a user-friendly website combined with social media support all relate to SEO success. Regularly monitoring and optimising these elements are another piece of the SEO puzzle.

Keywords are search terms that a website owner or SEO professional will use to optimize a website in the hopes of ranking at the top of Google’s results for specific keywords.

Anything searched on a search engine, whether a single word or a phrase, is considered a keyword.

There is no golden number when it comes to this, however, Google favours new and fresh content when it comes to ranking. So, the more you update your website and add new, relevant content the better.

Local SEO is a search engine optimization strategy that helps your business be more visible in local search results on Google. It can help to drive traffic from the geographical area to your physical shop by creating a welcoming ‘shop window’ online.

Get In Touch

TESTIMONIALS

We at Connect Promotions specialise in the supply of a wide range of branded promotional products and have worked with John Brennan and ePresence to establish and advance our online presence. Since teaming up with John over a year ago we have been very pleased with both the results achieved and the supportive working relationship we have in place. I am happy to recommend John Brennan and ePresence to any business looking to pursue a professional online presence.
Trabolgan Holiday Village have been working with ePresence on various marketing campaigns over the last few months.  During this time their team in particular Gillian have been a fantastic help and support.  They have clearly understood our goals and are focused on achieving the best  results from each campaign that we have run and plan to run in the future.  They have advised, helped and guided us to ensure that all our campaigns have been a great success.
Excelsys Technologies is a fast growing power electronics company based in Cork. Working with John and the team at ePresence, we have greatly improved our website content and google ranking, resulting in greater relevant traffic to our website. The deveolopment of our e-commerce capability by ePresence was professionally managed and executed and the continuous Follow up service has been excellent.

Contact Us

Working with an expert Digital Marketing team can give you a new perspective on the way in which your business appears online, and making the most of our experience and expertise can revolutionize your profile and your results.

Contact us today to discuss your SEO requirements and find out how we can make a positive difference to your online presence.

Contact Us

Working with an expert Digital Marketing team can give you a new perspective on the way in which your business appears online, and making the most of our experience and expertise can revolutionize your profile and your results.

Contact us today to discuss your SEO requirements and find out how we can make a positive difference to your online presence.