Social Media Marketing & Advertising
Social Media Marketing is an integral part of the digital marketing world: it builds trust, grows social signals, and is great for SEO and your rankings. Social media marketing uses social networking platforms like Facebook, Twitter, Google Plus, YouTube, Pinterest, Instagram, LinkedIn & Tumblr to achieve your goals.
Social Media Advertising offers businesses some of the most highly targeted, accurate, and cost-effective advertising opportunities today. As Social Networking becomes a standard in today’s modern lifestyle, people are constantly using sites like Facebook, Twitter, or LinkedIn to connect with their friends, family and coworkers.
The content users share, as well as the pages and products they like, all contribute to a massive database of people. These databases of information have become one of the most powerful tools to advertisers in the past decade. With a tremendous ability to pin-point ideal customers or clients, Social Media Advertising is becoming an industry favorite with good reason.
Reach your ideal customer while their browsing the world’s largest social network. ePresence can advertise your business through Facebook’s news feed and right-panel ads. Facebook advertising can target both mobile and desktop viewers respectively, and serve three main objectives: Increase your page “Likes”, Increase your page user-engagement, and drive someone to your website or landing page call-to-action.
Through Twitter Advertising, you can accomplish many objectives. Campaigns can be focused around building your Twitter following through promoted accounts or tweets, or you can offer advertising focused on driving traffic directly to your site. Social Networks give advertisers access to highly detailed targeting, so you can reach your ideal audience cost-effectively. Whether you have a Twitter profile or not, if your ideal client is on Twitter, then Twitter Advertising applies to you!
Is your business B2B focused? LinkedIn advertising could be your perfect medium! LinkedIn is the only social network that allows highly targeted ads based on salary, job position, company, experience, expertise, and many other job-specific criteria.
ePresence also offers social retargeting on Facebook and Twitter! Your business doesn’t need to have a social presence, but there’s a good chance your customers do. You can retarget your website visitors after they leave their site while they’re browsing social networks!
Social Retargeting is quickly becoming a favorite in the industry due to it’s low average cost-per-acquisition (CPA).
How will you build a following for me on social media?
From creating intriguing and sharable content to post on our social sites to interacting with engaging people who are interested in your industry, we have tried and proven ways that we use to increase your social presence!
How does linking social media photos to my website help my Google ranking?
Your end goal with social media is to get eyes on your website. By using a links to direct traffic back to your site, you increase page views which will help increase correlates with high Google ranking!
Can I advertise on multiple social networks or just one?
With ePresence, you have the ability to advertise on as many social networks as you want! We’ll help you determine which platforms would be the most likely to generate leads and develop a social strategy based on your clientele.
How active do my accounts have to be in order to be successful?
Dead social accounts are essentially useless. If your followers aren’t getting helpful and interesting information in their news feed, they’re going to unlike your page and your social efforts will fall flat. You want to be as engaged as possible in order to generate good leads!