Email marketing is a great way to keep in touch with your existing customers and those who are interested in your products or services, which is an excellent form of re-marketing. It offers unique opportunities to grow your brand and keep your audience interested and loyal to you, especially if you are providing interesting and […]
We would like to invite you to attend our upcoming Complimentary 1 Hour Breakfast Seminar on ‘Growing your business with Email Marketing’. This early morning event will include an informative presentation on the positive impact that Email Marketing can have on your business. Attendees will learn how to improve their digital footprint and gain a […]
Research shows that segmented email campaigns possess a 14.25% higher open rate compared to non-segmented campaigns. Targeted messages grab people’s attention. And SaaS teams must direct that attention to converting buyers into loyal customers. “While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign […]
When you’re promoting your business, your email list is a key way to communicate with your followers and potential customers. It’s not always easy to find the time to manage your email lists, so using your mobile phone to grow your list is a great way to make the most of your time, allowing you […]
Single opt-in email sign-ups quickly fell out of favor when the double opt-in option became available and with good reason. The double opt-in option is superior in many ways, but a few internet marketers still prefer the old method and even declare it to be the better option. Although marketers who share this opinion are […]
Every marketer dreams of having a large, responsive list to mail to, but lists are built one contact at a time and although it is generally accepted that double opt-in is the way to go some marketers argue that single op-in is the better choice. This can make things rather confusing, especially for newbie internet […]
A responsive mailing list can be a powerful internet marketing asset, but it is important to remember internet marketing is a two way street. From the list owner’s point of view the list exists for a specific reason and in most cases the list’s entire raison d’être is to generate sales. Different motivations will no doubt […]
Squeeze Page? It’s one of those terms newbie internet marketers hear all the time, but unlike a “download page” or a “thank you page” the use of a “squeeze page” is pretty hard to guess so a lot of head scratching is usually involved, followed by a little Googling. You may be reading this post […]
In simple terms an internet marketing safelist is a list of email addresses that belong to people who have agreed to accept mailings. Safelist members can often find their inboxes bombarded with hundreds of emails each day. Sometimes these are from marketers who are trying to build their lists by offering downloads and other freebies, […]
Autoresponders offer undeniable email marketing benefits. Many internet marketers build their entire business around them, preferring to market affiliate products and services to their email subscriber list(s) rather than build and maintain websites. As the name suggests autoresponders can send automatic replies whenever emails are sent to one of the email addresses they are monitoring. […]