In a world where digital is advancing rapidly and becoming ever more necessary for business, it is important for every company to have a Digital Strategy. A clearly defined Digital Strategy has several benefits and will help you to create greater brand awareness and generate more leads. If done effectively, you should be […]
![SEO_Target[1]](https://epresence.ie/wp-content/uploads/2013/12/SEO_Target1-150x150.jpg)
When you’re running an advertising campaign for your business, it will be costing you both money and time, so it’s important to ensure that you get it right. Did you know that the keywords you use in your text can be specifically chosen to ensure that those who click through are directed to a page […]
One of the most important rules when you’re producing your website, blogs or advertising is that your content must be relevant and engaging. Keeping it so at all times can be an overwhelming thought, and it can be difficult to justify the amount of time needed to get the results you want. Don’t despair, because […]
Email marketing is a great way to keep in touch with your existing customers and those who are interested in your products or services, which is an excellent form of re-marketing. It offers unique opportunities to grow your brand and keep your audience interested and loyal to you, especially if you are providing interesting and […]
Your landing pages are essential to your digital marketing, because your website is your primary interface with your customers and potential buyers. Landing pages are simply the pages where your users ‘land’ when they click through from your emails or advertising, and are a means of collecting the contact information, and sometimes other data, from […]
So you want to increase your web presence but you’re not sure how to make the most of your business online? The first step is to take the time to develop a digital marketing strategy that is able to take your business to the next level, addressing the crucial areas of online advertising and creating […]
You wouldn’t do business with a company you didn’t trust – plain and simple. But what may be surprising is that the degree of trust we have in a company, and where that trust comes from, have a significant impact on our purchasing decisions. How much of an impact? Let’s take a closer look, the […]
When you’re promoting your business online, the vital question is whether enough people are viewing your site and becoming leads you can follow up with. Not everyone who visits a website will make a purchase or commit to a business, but if most of your visitors are leaving your site without connecting with your businesses, […]
4 digital marketing trends to embrace in 2016 You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital […]
Celebrating Our Successful Partnership With CareerWise Here at ePresence, we’re pleased to be working with CareerWise, Ireland’s leading recruitment company in the Engineering, Medical Device, Sciences/Pharma, ICT industries and Finance. CareerWise have recently been awarded Best Agency Online for recruitment agencies in Ireland, and shortlisted for the Practice Engineering, Science and Pharma category by the […]