Digital Marketing Client Spotlight: Ó Crualaoí Butchers

Digital Marketing Cork

Ó Crualaoí Butchers | A 15-Year Digital Marketing Journey with ePresence

As ePresence Digital Marketing celebrates a significant milestone this year – our 15th year in business – we’re taking a moment to reflect on the incredible partnerships that have marked our journey. One collaboration that truly encapsulates the essence of a successful digital partnership is our longstanding association with Ó Crualaoí Butchers.

From Humble Beginnings to Digital Excellence

Ó Crualaoí Butchers, a name synonymous with quality meat and excellent service in Cork, started their digital journey with us 15 years ago. At that time, many businesses were nervous about dipping their toes into the online world, but under the visionary leadership of Owner Francis Twohig, Ó Crualaoí decided to embrace the digital future. Francis, an early adopter of Digital Marketing, showcased how innovation combined with tradition could lead a brand into the modern era.

Collaboration Through Changing Times

Over the years, we have proudly assisted Ó Crualaoí in amplifying their digital presence. From creating engaging video content that highlights the uniqueness of their products to devising marketing strategies that ensured they stayed ahead in a highly competitive industry. Our collaboration was not just about promotions; it was about weaving the story of a local butcher shop into the fabric of the digital realm.

Preparing for the Unprecedented

When the Covid-19 pandemic struck, many businesses found themselves in uncharted territories. But Ó Crualaoí was different. Thanks to the preparation and the groundwork laid in the years leading up to 2020, they were ready to hit the ground running. While the pandemic brought challenges, it also underscored the value of their early investment in digital. Their butchers became an essential pillar for the community, providing unparalleled online offerings and unbroken service during one of the most trying periods in recent memory.

Beyond Marketing: Supporting Growth and Expansion

Our collaboration with Ó Crualaoí wasn’t limited to marketing. Recognising the brand’s potential and commitment to excellence, we assisted them in their applications for Enterprise Ireland’s Retail Grant Funding, further fostering their growth trajectory. Today, they have five established locations in Cork while opening their most recent store in a promising spot in Blackpool Shopping Centre, taking over the iconic Butchers Block location.

Leadership: The Driving Force

Central to this success story is Francis Twohig. His foresight, adaptability and unwavering support for digital initiatives have been instrumental in positioning Ó Crualaoí Butchers as a leader in their industry. Under his guidance, the brand has seamlessly blended tradition with innovation, ensuring they remain relevant and resonate with both older generations and new customers alike.

Looking Ahead: The Future is Bright

As we reminisce about our shared history, we’re filled with optimism about the future. Ó Crualaoí’s venture into Blackpool Shopping Centre is just one of the many exciting chapters yet to be written. As they continue to grow and serve the Cork community, ePresence is honoured to stand alongside them, guiding their digital efforts.

A Call to Action: Celebrating Local Excellence

We urge everyone in Cork and beyond to experience the quality and service that Ó Crualaoí Butchers offers. Their commitment to the community, especially during challenging times, is a testament to their values and work ethic. As you support them, remember that their digital journey, one of forward-thinking and adaptability, played a part in their ability to serve you better.
For businesses inspired by this journey and looking to carve their digital path, ePresence Digital Marketing Agency in Cork is here, ready to guide you. After all, stories like that of Ó Crualaoí Butchers are a testament to the gains a strong digital partnership can achieve.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Gillian Brennan

Gillian Brennan

Gillian Brennan is a Certified Internet Marketing Specialist and has been very successful in creating and maintaining strong relationships with her clients. With a Computing background from Cork Institute of Technology, Gillian has over 20 years experience in the IT sector. Working in both Technology and Customer Service capacities, Gillian’s roles included IT Support, Network and Systems Engineering, Computer Retail Management and Training in companies such as Summit Tecnology Inc, BG Turnkey Ltd and Compu B Ltd. Gillian’s technical ability in the IT area, along with a long history of customer service allow her to understand her clients’ needs and offer both practical and effective online solutions to fit their budget.

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