
SEO stands for Search Engine Optimisation which is a bit misleading as we don’t optimise the Search Engines.
SEO is the art of optimising a website to improve its performance and rankings on Search Engine results pages.
SEO involves following the recommendations of the Search Engines to improve the performance of your website which include:
1: On-Page SEO – Includes optimising the Title Tags – Description Tags – Headings and the page content around the desired keywords.
2: Technical SEO – Includes numerous technical issues such as site speed
3: Off-page SEO – This is primarily concerned with the building of backlinks from other websites with unique content and outreach.
Read our SEO blogs below to learn more about the art of Search Engine Optimisation.
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