Clickbank is probably the biggest online market of digital products. Many internet marketers choose to sell their products via the Clickbank marketplace and its army of affiliates, and that army is a force to be reckoned with because Clickbank commission rates can be very good, and the chance of lucrative Clickbank sales encourages affiliates to market products hard. This is a win-win situation because such hard marketing often results in hefty profits for sellers and affiliates alike.
Clickbank offers an unrivalled opportunity for top affiliate marketers and product creators to get together and make some serious online cash, but even the shiniest coin has a flipside, so let’s take a closer look at some Clickbank pros and cons.
Clickbank Pros
- Affiliates have access to a large range of products.
- Sellers can put their product before a huge base of professional affiliate marketers.
- Clickbank make regular payments to sellers and affiliates.
- Clickbank’s tracking software is independent of the product seller, so affiliates need not worry about being cheated out of their commissions.
- Clickbank provide customers with a 60 day money back guarantee that inspires trust in the consumer and can help generate extra sales.
- Clickbank process all payments, so sellers do not require the services of a separate payment processor.
- Clickbank tracks and calculates all payments.
Clickbank Cons
- Clickbank sellers and affiliates are subject to Clickbank fees.
- Affiliates who fail to make any sales over a period of months are charged $1 a day plus up to $50 per period for having a dormant account.
- Product sellers and affiliates cannot communicate directly.
- The Clickbank marketplace contains such a wealth of products that it can be hard for sellers to make their products stand out from the rest. It can also mean affiliates are so spoilt for choice that they spend hours trawling through products and trying to decide which one (s) to promote.
- The high level of commission rates (often up to 75%) available may mean affiliates become biased against products that offer lower levels of commission and sellers who offer less than 50% may struggle for Clickbank success.
What Does All This Mean?
Essentially the two way partnership between sellers and affiliates becomes a three way partnership with Clickbank, who charge the seller a fee, but also process all sales, track payments, and provide a marketplace that brings sellers and affiliates together and their involvement —and reputation—encourages buyer confidence. They work hard for their money too, but sellers and affiliates always receive the lion’s share of the profits and many sellers and affiliates have made millions from the Clickbank marketplace so it has got be the place to be.
