When writers from the UK hear the term “PLR” they will no doubt think of Public Lending Rights and get pound signs in their eyes thinking of the extra money thy will receive every time one of their books is borrowed from a library. Repeat the same three letters to internet marketers and they might start seeing pound (or dollar) signs as well, but for a different reason. The internet marketers will probably be thinking about the money they could make by creating or selling products that have Private Label Rights.
What are PLR Products?
Private Label Rights are a kind of resell right applied by a product creator. Typical products that might be bought and sold as PLR products include:
- eBooks & reports
- Audio files and videos
Whenever anyone buys something or given something they are awarded the most basic right of all—the right to use that product—but in the lucrative world of internet marketing people who purchase certain products are also given the rights to copy those products and redistribute them. Since such products are in digital format the copying process is easy, understanding the various licensing restrictions may be a little harder.
In the case of product with Giveaway Rights the buyer has the right to give away copies of the product (handy for list building purposes or rewarding existing email list subscribers).
If the product has Resell Rights the internet marketer can copy and then resell the product—even if it was received as a free gift.
Master Resell Rights award further privileges, including the right to resell the product with or without resell rights attached, but PLR Rights offer internet marketers the greatest scope of all.
It is important to read through the licensing conditions and take note of any restrictions than may apply (such as not selling the product on eBay or in penny auctions etc.), but purchasers of PLR products usually receive the source files as well as the finished product and are typically permitted to treat the product as their own creation and sell it as is, or make any alterations, addition or subtractions they desire to make one or more new products.
The extra versatility of PLR products often results in them being more expensive than products with lesser rights. Cheap PLR products can sometimes be found, but the quality of such products can vary considerably and it is usually worth paying a little more for the rights to a better quality product. It is also worth noting that Private Label Rights are not exclusive rights because the creator of the product will have undoubtedly sold the same rights to many other marketers—that’s how they generate an income from PLR products.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.