As a small business owner, you may have heard the term SEO tossed around in relationship to online marketing. However, you may be wondering exactly what is SEO service and should start up business using SEO service?
SEO means search engine optimization. It is a process that web designers and copywriters use to promote your website and increase your ranking with search engines.Search engines like Google, Bing, and Yahoo use algorithms to match possible results to the keyword that is input by a user.
For example, let’s say that you own a plumbing business. A user who is looking for a plumber in their area may type in the keyword phrase “plumber in Ireland.” Google will then identify which websites match this keyword most closely based, in part, on how many times this keyword phrase appears on that website.
If a particular website contains the matching keyword too many times, the search engine will kick that site out because it recognizes it as spam. This prevents businesses from “stuffing” their sites with keywords; you don’t want to find a website that is nothing but a page of the same keyword repeated over and over and doesn’t provide any worthwhile content.
If a particular website uses the given keyword several times in one page and the keyword is used in a natural way, Google will recognize it as a good match. The better the match, the higher the website will rank in the search results. You want your business to rank at the top of the search results, because this will increase traffic to your website. Most users will only take the time to look at the first few links that come up in their search results; they are likely to never click to go to page two or even get to the bottom of page one.
If the user finds your website near the top of their search results and clicks on your link, your odds of making a conversion greatly increase. To make a conversion means that the user enters your website and either makes contact with you through the website requesting more information or calls your business to make an appointment for service. They are converted from an online user to a potential and likely customer.
This is why every business wants to have good SEO practices and rank at the top of the search results.
Do I Really Need An SEO Service?
As you can read the process above, an SEO service will help you to get to the top of those search results. There are many factors involved in this process. First of all, you need to know what keywords users might be inputting to search for information related to your business. An SEO service has the inside scoop to help you determine what keywords might be the best target for you.
In addition, you need a talented copywriter who can use those keywords in a pleasing and natural way so that you get good matches for your SEO keywords and keep the attention of users once they do click on to your page. If a good keyword is planted in a poorly-written website, the user will leave the page as quickly as they entered, and your chance of conversion is lost.
“All these complicated processes will be taken over by an SEO company and you can focus on producing a quality product”
If you think an SEO service can give a benefit for your business, you can contact Epresence Online Marketing. We offer SEO services to help your business improve its online presence, increase traffic to your website, and make conversions.
Get in touch with Epresence Online Marketing by call +353 (0)87 256 5119 to learn more about our services.
Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL.
In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels.
Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across: Acquisition, Conversion & Retention