Does Social Media Impact SEO and Search Engine Ranking?

SEO ranking and Social Media connection

Social Media and its Impact on SEO

There was a time, not so long ago when social media and SEO were seen as two separate entities. Nowadays however it’s a completely different story and not only do search engine optimisation and social media go hand in hand, but if used properly, the power of social media can also have a significant impact on your website rankings.

Let’s see how…

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Google can find your content faster

Using popular social media platforms such as Twitter can help Google find your content that much faster. Studies show that it cuts indexation time by as much as 50%. This is great if you want to spread the news quickly about your latest products or services. Not only this, when it comes to spidering your content, it’s been proven to take on average just 2 seconds from when you post a newsworthy piece of content to when the Google bots come calling. This is opposed to 2 hours when posting content through non-social media channels.


Re-triggering content freshness

When content is shared, liked or re-tweeted it sends an immediate alert to the search engine that this content is interesting and fresh. This can have an instant effect on your rankings and can temporarily increase them. This is a great indication of how social media and SEO work hand in hand.


Making a connection

Social media is all about making connections and as a result, rankings can be increased based on people connected to you. So go ahead and make that connection and watch your SEO ranking fly.


Consistent social media activity

Companies that continually post on popular social media platforms and actively engage with their followers/friends/fans are seen by search engines as valuable and relevant to their readers. Because of their authority, Google recognises that and as a result, will often increase a domain’s ability to rank well.


Author Authority

By becoming an authority author and creating a profile about yourself, you’re effectively telling the search engines that not only do you have a face, you consistently write great content. Using rel=’author’ Google can then track all your content across the web including social media. SEO then becomes easier as any content you write in the future should in theory rank higher than a nameless writer with no profile.


Followed Links and Social bookmarking

If you allow followed links on your blog or website or have “follow” links to your site, it tells the search engines that you’re popular and this again will have some bearing on your search engine ranking.  In addition, if your site is constantly bookmarked then this will have the same effect.

As you can see, social media can have a huge impact on where you rank, and if you can learn how to use it in conjunction with other SEO methods you will stand a far better chance of getting onto that hallowed first page.

To find out more talk to e-Presence Online Marketing today to see how your business can use social media to improve its online profile.


Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

John Brennan

John Brennan

John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management. Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology. John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago. Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC. John combines his technology know-how, management experience and customer focus to help his clients achieve online success.

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