There was a time, not so long ago, when social media and SEO were seen as two separate entities. Nowadays however it’s a completely different story and not only does search engine optimisation and social media go hand in hand, if used properly, the power of social media can have a significant impact on your rankings.
Let’s see how…
Finding content faster
Using popular social media platforms such as Twitter can actually help Google to find your content that much faster. In fact studies show that it cuts indexation time by as much as 50%. This is great if you want to spread the news quickly about your latest products or services. Not only this, when it comes to spidering your content, it’s been proven to take on average just 2 seconds from when you post a newsworthy piece of content to when the Google-bots come calling. This is opposed to 2 hours when posting content through non-social media channels.
Re-triggering content freshness
When content is shared, liked or re-tweeted it sends an immediate alert to the search engine that this content is interesting and fresh. This can have an instant effect on your rankings and can temporarily increase them. This is a great indication of how social media and SEO work hand in hand.
Making a connection
Social media is all about making connections and as a result rankings can be increased based on people connected to you. So go ahead and make that connection and watch your SEO ranking fly.
Consistent social media activity
Companies that continually post on popular social media platforms and actively engage with their followers/friends/fans are seen by the search engines as valuable and relevant to their readers. Because of their authority, Google recognises that and as a result will often increase a domain’s ability to rank well.
By becoming an authority author and creating a profile about yourself, you’re effectively telling the search engines that not only do you have a face, you consistently write great content. Using rel=’author’ Google can then track all your content across the web including social media . SEO then becomes easier as any content you write in the future should in theory rank higher than a nameless writer with no profile.
Followed Links and Social bookmarking
If you allow followed links on your blog or website, or have follow links to your site, it tells the search engines that you’re popular and this again will have some bearing on your search engine ranking. In addition if your site is constantly bookmarked then this will have the same effect.
As you can see, social media can have a huge impact on where you rank, and if you can learn how to use it in conjunction with other SEO methods you will stand a far better chance of getting onto that hallowed first page.
To find out more talk to e-Presence Online Marketing today to see how your business can use social media to improve its online profile.
John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management.
Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology.
John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago.
Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC.
John combines his technology know-how, management experience and customer focus to help his clients achieve online success.