Grow your Ecommerce Business with Google Analytics

ecommerce analytics

When you’re looking to expand or grow your E-commerce business to increase your revenue, you’ll probably be considering how you can develop your marketing in the most effective ways. If you’re new to online marketing or e-commerce, or you’re seeing drops in your figures, it’s well worth exploring how you can use specific online tools to make this process easier and more efficient.

Google Analytics is an extremely useful tool for online businesses, perfect for exploring the behaviour of visitors to your website and giving you a clear idea of the direction to take when you want to improve traffic and, ultimately, purchasing rates.

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Grow Your Ecommerce Business with Google Analytics

Custom reports.

Analysing user purchasing behaviour gives a good indication of what your potential customers are looking for, and custom reports allow you to see what users search for on Google and what they end up buying. You can look for patterns and identify useful keywords, which will allow you to redirect your marketing to maximise purchase opportunities.


Site search.

It’s vital to know how your buyers are finding you, and whether visitors are finding what they came for on your website. Comparing the PPC ad that brought a visitor to your site with the product they leave with can tell you whether your campaigns are effective or whether you’d be better off focusing your marketing on another product or service.


Time Lag

It’s interesting to see the length of time consumers take to make a purchase – and this knowledge can inform your campaign planning. If you have, for example, a large percentage of visitors who take more than a month to reach their final purchasing decision (analysing the time it takes between viewing products and purchasing), you may wish to email these users with a free delivery offer or discount coupon to encourage them to commit to your brand.


Custom Segments

There are so many options in terms of custom segments. Cart abandoners this is just one of many custom segments which may be useful to you, depending on your specific business profile. Explore the precise online behaviour of your potential customers and you’ll discover how you can make the most of your marketing efforts. You can also check out repeat buyer patterns and see how customers/visitors interact with your site using custom segments.


Looking for an e-commerce online Marketing Agency in Cork?

Here at ePresence, Digital Marketing Agency in Cork, we’ve got the digital expertise to boost your e-commerce business profile and the graphic design skills that’ll make you stand out from the crowd. If you’d like to find out more, simply get in touch with us via to discuss your business needs.

Take your Digital Marketing to the Next Level with ePresence

If you are looking to expand your business, reach more customers and improve the impact of your marketing, ePresence can help. We will work with you to understand your business needs, challenges and goals. Our Digital Marketing Agency in Cork and Kerry is an experienced and results-driven organisation serving companies and national brands throughout Munster and all of Ireland. We will help lighten your load and provide access to our quality digital marketing team. Get in touch with us today on +353 (0)21 2362901 or email us on

About Author

Donal O'Sullivan

Donal O'Sullivan

Donal O’Sullivan is a commercially focused Digital Marketer with 10+ years experience helping B2C & B2B clients. Donal has worked with many small to large enterprises locally and internationally and has a proven track record of driving revenue gains and brand awareness through integrated campaigns both Online & ATL. In his previous role Donal worked for AXA Insurance, Ireland’s leading Insurance company. He was responsible for the strategic and day-to-day management of the AXA brand for business generation in their online channels. Donal lives and breathes digital and will help you identify real opportunities by concentrating on data driven analysis to guide commercially focused marketing and optimisation decisions across:      Acquisition, Conversion & Retention

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