When it comes to improving your online presence, be it for SEO in Cork and Kerry or further afield, measuring results is a must. How else will you know if you are investing in the right digital marketing activity or keywords?
In last month’s blog, our digital marketing team in Cork talked about how to find the right keywords for your SEO. This month we will look at how to track your keywords now that you have them.
Below, we talk about why it is essential to track keywords. We also look at the best free and paid rank tracking tools available and what they offer.
Why You Should Track Your Rankings
Tracking how you rank for your selected keywords will help you understand what is and isn’t working for you. By using a tracker tool, you will be able to see how you rank in search and monitor how your rank position has improved.
Understanding which keyword or keyword group is performing well lets you prioritise better. Tracking enables you to pinpoint SEO opportunities with accuracy and make changes based on facts, not whims.
Did you know that your rank can differ depending on the device being used or even the geographic location? For example, a tailor improving SEO in Cork and Kerry might be top of search results on desktop but lower on mobile.
It is also essential to keep in mind that keyword rankings can fluctuate frequently. Avoid obsessing over the one that doesn’t seem to be improving. Instead, look at the overall performance of your keywords. Once most of your keywords are moving in the right direction, then you are on the right track.
It’s not only your rank results that you can track but your competitors too. Some keyword tracking tools provide competitor analysis that allows you to compare keyword use. Opportunities can be found in monitoring competitors as you will see which keywords they are not optimising and what’s working.
Keep in mind that measuring organic traffic is as important as tracking keyword rankings. Traffic coming from organic sources can also show unexpected keywords being used to find your brand. Insights like this, when acted upon, can set you apart from your competitors online.
Recap – 5 Reasons to track your keywords:
- Make improvements
- Monitor device results
- Monitor fluctuations and trends
- Keep in eye on your competitors
- Spot new opportunities
What To Look For In Rank Tracking Tools
Search Engines Tracked
Irish businesses with international markets need to track keywords on more than just Google’s search engine. Despite Google’s enormity, it is not the search engine of choice (or even accessible) in all countries.
When you are looking for a tracking tool, make sure it tracks the right search engine for you. Here’s an idea of which search engines are most popular in these countries:
- UK: Google, Bing, Yahoo
- Ireland: Google, Bing, Yahoo
- China: Baidu
- Russia: Yandex
- Australia & New Zealand: Google, Bing, DuckDuckGo
- USA: Google, Bing, Yahoo
- Canada: Google, Bing, Yahoo
- India: Google, Bing, Yahoo
When you view keyword tracking results, they should be up to date, not a week behind. However, you do also want to be able to see the historical data for comparison. Look for a keyword tracker that does both.
Look for a tracking tool that lets you see more than just a broad overview of your ranking position. The best tracking tools allow you to hone in on different cities and regions. Look too for the option to view your ranking on mobile and on desktop. Without these details, your SEO will be largely based on guesses.
You’re busy, and no doubt the last thing you want to do is compile reports or trawl through data. Good tracking tools have reporting capability as standard. This should allow you to set the specific report you need and have it self-generate weekly or monthly.
5 Tools for Keyword Rank Tracking
Ubersuggest – Free or 100 keywords with paid $29 per month version.
Ubersuggest is suitable for anyone new to SEO and keyword tracking. It’s also useful for businesses with multiple websites, which can all be tracked on one dashboard. For each site, you will be able to track how you rank for each keyword on mobile and desktop.
You can also track how you rank in any location, be it a region, city or country. Useful for any businesses interested in how their SEO in Cork and Kerry is improving or businesses looking for new markets.
SERPFox – Free account 10 keywords or 100 keywords for $10 per month.
SERPfox has been around for some time, and they focus on what they are good at – rank tracking. A useful feature for the busy business owner is that SERPfox lets you set up reports that come to your inbox. No need to log in and analyse – SERPfox does it for you.
SERPfox is simple to use and tracks both mobile and desktop rankings. This tracking tool prides itself on fast results and accurate data.
SEMRush – Free 7 day trial, then starting from $99.95 per month.
SEMRush is a good option for users who want an all in one SEO tool for keyword and competitor research as well as rank tracking. Not only does SEMRush track daily ranking changes, but it also helps with competitor analysis, local SEO and keyword research.
With SEMRush, you can monitor how your website performs on the all-important Google search. You can monitor your competitor’s performance against your own website. See how you rank against each other for organic and paid results and see which landing pages are performing best.
Advanced Web Ranking – Starting from $49 per month.
Advanced Web Ranking offers daily, weekly and on-demand ranking results. Not only that, but it tracks across devices and all search engines. You can also follow your competitor’s performance side by side with your own. Keeping you better informed and helping you stay ahead of the competition.
If you have more than one website to track, then Advanced Web Ranking is a good choice. Not only can you track them on one easy to use interface, but you can also customise reports for each or all of them.
Google Search Console – Free but limited
Explainer Video – https://www.youtube.com/watch?v=uxx5A8H0JTU
With Google Search Console, you can see how keywords perform in search ranks. Although you can only check your own site, the interface is straightforward and quick to understand. Using Google Search Console to track your SEO activity is an easy way to view quickly if your efforts are working or not.
As you would expect from a Google tool, this tool only shows results for its own search engine results pages. Not a problem if Google is the only search engine you need to show up in.
Unlocking the 5 Secrets to Getting your Business Found Online
Our free guide will walk you through 5 secrets to getting your website found in search engines, and it all starts with keyword research. Download your free guide here.
SEO Cork and Kerry
If you are looking to improve your business SEO in Cork or Kerry, please contact ePresence Digital Marketing. We can make a positive difference to your online presence and help you achieve your business goals. With ePresence at your side, you will have the best digital marketing agency Cork has to offer.
Declan Clancy is an enthusiastic, results oriented and creative Digital Marketer with 9 years hands on experience across digital channels.
In his last role as Group Digital Marketing Manager for Trigon Hotels, Declan was responsible for the ecommerce strategy and implementation for their 3 hotels. While at Trigon Hotels, Declan won Best use of Twitter for a Large Business at the Cork Digital Marketing Awards for his work for Cork International Hotel.