Squeeze Page? It’s one of those terms newbie internet marketers hear all the time but unlike a “download page” or a “thank you page” the use of a “squeeze page” is pretty hard to guess so a lot of head-scratching is usually involved, followed by a little Googling. You may be reading this post because you have just Googled the term yourself. If this is so Google no more, your search is over; a squeeze page is a landing page designed for just one purpose—to gather (opt-in) email addresses. It’s a list-building tool.
Squeeze Page Design Considerations
The most important item on a squeeze page is the autoresponder opt-in box. Typically the page will also have a tempting offer to encourage visitors to pop their email into the box.
The (hopefully) tempting offer may be:
- An eBook
- A software download
- Free templates
- A free mini-course (eg. Better Your Bridge Scores in 4 Weeks)
It goes without saying the offer should be specific to the niche the internet marketer is working in. Marketers who are promoting/selling energy-efficient (green) products, for example, might offer an eBook or an e-course that provides tips on lowering the carbon footprint. Whenever anyone shows enough interest in the subject to opt-in and download the eBook it indicates a predisposition towards green products. When a marketer has a list that consists of people who are interested in the kind of products they are promoting there is a high chance the marketer will make regular sales to their list members (a responsive list).
Squeeze pages are not normally bogged down with a lot of information or anything else that may distract page visitors. A few well-chosen bullet points are often all that is required and any form of outbound link is avoided. Page visitors should have two choices:
- Sign-up
- Close the window and leave
Legal restrictions may necessitate a link to a cookie policy or a privacy policy page—and an earning disclaimer may be a wise precaution if money-making promises have been made—but such links are usually provided in a small font and placed out of the way at the bottom of the page.
The Changing Face of the Squeeze Page
In recent years changes to Google’s search engine algorithm (Panda, Farmer) have resulted in many squeeze pages being treated as spam, resulting in them featuring lower down in the SERPS or being dropped altogether (due to their low content levels). To combat this many webmasters who rely on generic traffic now provide additional content, lower down the page.
