Squeeze Page? It’s one of those terms newbie internet marketers hear all the time, but unlike a “download page” or a “thank you page” the use of a “squeeze page” is pretty hard to guess so a lot of head scratching is usually involved, followed by a little Googling. You may be reading this post because you have just Goggled the term yourself. If this is so Google no more, your search is over; a squeeze page is a landing page designed for just one purpose—to gather (opt-in) email addresses. It’s a list building tool.
Squeeze Page Design Considerations
The most important item on a squeeze page is the autoresponder opt-in box. Typically the page will also have a tempting offer to encourage visitors to pop their email into the box.
The (hopefully) tempting offer may be:
- An eBook
- A software download
- Free templates
- A free mini-course (eg. Better Your Bridge Scores in 4 Weeks)
It goes without saying the offer should be specific to the niche the internet marketer is working in. Marketers who are promoting/selling energy efficient (green) products, for example, might offer an eBook or an e-course that provides tips on lowering the carbon footprint. Whenever anyone shows enough interest in the subject to opt-in and download the eBook it indicates a predisposition towards green products. When a marketer has a list that consists of people who are interested in the kind of products they are promoting there is a high chance the marketer will make regular sales to thier list members (a responsive list).
Squeeze pages are not normally bogged down with a lot of information or anything else that may distract page visitors. A few well-chosen bullet points are often all that is required and any form of outbound link is avoided. Page visitors should have two choices:
- Close the window and leave
The Changing Face of the Squeeze Page
In recent years changes to Google’s search engine algorithm (Panda, Farmer) have resulted in many squeeze pages being treated as spam, resulting in them featuring lower down in the SERPS or being dropped altogether (due to their low content levels). To combat this many webmasters who rely on generic traffic now provide additional content, lower down the page.
John Brennan is director of ePresence Internet Marketing. He is an experienced management consultant, specialising in Digital Marketing, Business Development, Product Development and Innovation Management.
Owner/director of ePresence, John also lectures in Digital Advertising and Analytics at Cork Institute of Technology.
John has an Electronic Engineering Degree from Cork Institute of Technology, MBA from University College Cork and Executive Training at Kellogg Business School, Chicago.
Before setting up ePresence, John held various roles such as Software Engineer, Director of Engineering, Director of Product and Program Management, Vice President of Product Development and General Manager in world leading organisations such as Apple, IBM, Snap-on Inc. and FMC.
John combines his technology know-how, management experience and customer focus to help his clients achieve online success.